China mystery seeds: Are they really a ‘brushing’ scam? Here’s everything we know so far

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Don’t plant them. Don’t eat them. Here’s what to do if you receive an unsolicited package of seeds in the mail. Mysterious packages of seeds, many postmarked from China, are showing up at hundreds of people’s homes across the country, prompting state departments of agriculture to issue warnings to residents not to plant them in the ground. Here’s what you need to know about this very odd scenario: Read Full Story

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A Simple Keyword Research Process for Winning SEO - Whiteboard Friday

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Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's a great follow-up to this Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to a very special edition of Whiteboard Friday talking about keyword research today. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. People who are good …

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How to Choose The Right Social Media Agency

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The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. So, here are some mighty useful tips for you: …

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Announcing: The Keyword Research Master Guide [New for 2020]

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Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not. Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results. Conversely, choosing smart, targeted keywords can help carve out and dominate a traffic niche that raises you above the competition. No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy. Here at Moz, a question we often hear after people finish reading the famous Beginner's Guide to SEO is: What do I read next? To give people a practical place to …

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How to Get on TikTok’s For You Page (FYP)

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TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs , and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” This is the main page of curated content users see when they log in. This article will answer that question and teach you everything you need to know about TikTok’s mysterious algorithm and how to use it to your advantage. What Is TikTok? TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly before rebranding to TikTok. Since then, …

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20 Questions for Faster and Better Lead Qualification

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You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right time in their purchase journey, increasing your chances of closing deals. Generate More Leads Most companies have a set of best practices for generating more leads , and don’t change their process for years at a time. Shaking things up a little can help you may help you find more success with lead qualification. Asking yourself a few questions may help you step up your game. 1. Where Are Your Leads Coming From? Sales leads should be coming to you from a variety of places. In fact, buyers typically consult almost five different information sources when …

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Finding Keyword Opportunities Without Historical Data

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Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, …

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These plants can alert their owners when they’re thirsty

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Tapping into electrical signals in plants can let them communicate with farmers—potentially saving water and crops. Plants don’t usually say much. So, it can be harder to understand what they need compared to more vocal organisms such as humans. But, just like us and our nerves, plants send important messages from cell to cell via electrical signals. Now, with technology that helps analyze those signals, we may better understand what’s really eating at our greener brethren. Read Full Story

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7 Marketing Lessons from Eye-Tracking Studies

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With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. 1. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals You don’t have to be an expert in UX (user experience) to understand the importance of Fitts’s law . While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in what attracts eyes and mouse clicks. Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map: As you can see from the first …

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