Charles and Ray Eames were masters of innovation. This was the secret to their creative breakthroughs

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A new book explores the interplay of design and music, arguing that iteration and remixing is essential to both. Design and music go hand in hand, and the ties that bind them are deeper than album packaging or gaming soundtracks. Underlying each practice is a unifying creative mindset. One group says observation, another says listening. One says prototyping, another says demoing. Remixing has become the essential building block for both arts in the digital era. And iteration is essential to any great outcome. Read Full Story

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How to Use Music in Marketing Paid Campaigns

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Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website . Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Why do music and paid campaigns work so well together? Firstly, we have to understand the importance of music as a whole. How much music do you listen to? If you’re an average American, this will amount to around 16 hours per week . While we all …

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4 Differences Between Creative and Marketing Agencies

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Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play. Take Apple for example. Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important . Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. In other words, to drive and sustain its growth, Apple uses creative agencies. But before their product launches, they leverage the expertise of …

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15 Examples of Great Digital Food Advertisements

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With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull . Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. A simple burger on a plate can become a narrative story about your favorite sports game. In order to create unbeatable food advertisements, you need to focus on high-quality ingredients. Here are a few things to keep in mind when creating a unique food advertisement: Create visually stunning content Use high-quality images Keep the text on the ad short and sweet Use video to capture your audience’s …

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5 Free Music For Commercial Use Resources

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Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about whether you’re using it for your business. If what you’re creating is for your brand in any way, then it’s probably for commercial use. For use directly connected to making a profit, it’s almost definitely commercial. If you’re getting the word out or are marketing your business without directly making money on the content, it’s still best to err on the side of caution and treat it as commercial. Using someone’s music or art without express permission can result in a cease and desist—or worse. Free Music for Commercial Use Resources Free music for commercial …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, more than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”   It’s not just that there’s a ton of this type of content, either. People want to read it. …

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Best WordPress Themes

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand. I’ve put together a guide to the best WordPress themes available now to help get you started. The Top 7 Options For WordPress Themes: Astra — The Best WordPress Theme for Beginners Sydney — The Best WordPress Theme for Freelancers Foodie Pro — The Best WordPress Theme for Food Bloggers Jayla — The Best WordPress Theme for Online Shops Zakra — The Best WordPress Theme for SEO Tusant — The Best WordPress Theme for Podcast Creators Travel Way — …

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How to Use Instagram Filters in Paid Social Media Campaigns

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One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors …

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The Marketer’s 5 Step Guide to Beacon Technology

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Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. Why? These tiny devices are full of robust insights and data. They’re virtually a one-stop-shop. Plus, they remove many hurdles associated with traditional marketing efforts. All a customer has to do is download one little app and — BOOM! You have the ability to deliver timely, relevant, highly specific information to …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, ore than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”   It’s not just that there’s a ton of this type of content, either. People want to read it. …

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