Charity Navigator is launching a new rating system to help better evaluate nonprofits

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In an effort to expand the range of nonprofits its evaluates—and give donors more data to help direct their giving—the charity rating organization is launching a new, more detailed measurement tool called Encompass. Since March, as the pandemic has shattered the economy and the protests forced an examination of racial justice, Charity Navigator has seen a 200% year-over-year increase in donations to nonprofits made on its site. Now, as interest in giving continues to grow, the largest charity evaluator wants to make it even easier for donors to know how effective a nonprofit—big or small—is, and for nonprofits to share information about their work. Read Full Story

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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How wealth inequality is warping the world of philanthropy

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1.2 trillion estimated to be sitting in private foundations right now, during the pandemic, is not necessarily going to move to nonprofits. Charitable giving has been on the rise in recent years—in 2019, U.S. charities received a record $449.6 billion —and most of that philanthropy is coming in the form of big donations from a few wealthy donors. While that may seem like a good thing, especially as the top 1% keep getting richer , a new report shows how this “top heavy” giving exposes underlying issues with foundation requirements, our tax system, and who has the power to influence the world through philanthropy. Read Full Story

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What Are Google Ad Grants?

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Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads . Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would And whether you realize it …

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How the COVID-19 pandemic has changed how we give to charity

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A new Harris Poll performed exclusively for ‘Fast Company’ found that job losses are cutting some people’s ability to give—but even those without jobs are trying to contribute to hunger relief. A cruel irony of the COVID-19 pandemic is that at a time when more Americans may need to rely on nonprofits after layoffs or furloughs, those same financial struggles may affect charitable giving across the country. But many Americans who do have a habit of giving to charity are still making donations, and in some cases, they’re giving even more. Read Full Story

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Giving Tuesday will have a coronavirus response-themed #GivingTuesdayNow on May 5

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The annual day of charity is adding a second date to get people giving back—in cash and action—to help respond to COVID-19 Across the world, the COVID-19 pandemic has brought out the helpers. People are sewing masks , 3D-printing PPE , setting up mutual aid funds , and more, rallying around the tremendous need the crisis has spurred. To inspire even more acts of generosity, and spread the word about the way people are coming together even as they’re physically apart, the nonprofit behind Giving Tuesday have announced a new global day of giving, #GivingTuesdayNow, on May 5. Read Full Story

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GiveDirectly will start giving away $1,000 to people most affected by the coronavirus shutdown

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The government has talked about sending everyone a check to respond to the economic crisis. GiveDirectly, a charity known for its cash transfers to the poorest people in Africa, is going to start now. GiveDirectly , a charitable nonprofit whose mission is to “send money directly to the extreme poor,” is today launching an initiative to send those most affected by COVID-19’s economic impact a one-time grant of $1,000 each. Read Full Story

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Managing Investments As A Charity Or Nonprofit

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Maintaining financial viability is a constant challenge for charities and nonprofit organizations. Q4 2020 hedge fund letters, conferences and more The past year has underscored that challenge. The pandemic has not just affected investment returns – it’s also had serious implications for charitable activities and the ability to fundraise. For some organizations, it’s even raised […]

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