Influencer Marketing Strategy: How to Scale a Business

{ object.primary_image.title }}

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […] The post Influencer Marketing Strategy: How to Scale a Business appeared first on Social Media Examiner | Social Media Marketing .

More

Leveraging the authority of LinkedIn influencers for B2B

{ object.primary_image.title }}

30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

More

What Are Influencer Engagement Marketplaces (and How to Use Them)

{ object.primary_image.title }}

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns. What’s the answer? You need a more effective means of sourcing influencer talent and making connections. Influencer marketplaces can help you do just that, so let me show you how they work. Why You Should Use Influencers in Your Marketing Strategy Before we get started, let’s touch on influencer marketing more generally. …

More

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

{ object.primary_image.title }}

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell …

More

How to Tag and Manage Instagram Branded Content

{ object.primary_image.title }}

Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram? In this article, you’ll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to […] The post How to Tag and Manage Instagram Branded Content appeared first on Social Media Examiner | Social Media Marketing .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6537, ajax_url='/api/hit/ajax/', hits='8')