CCPA: Are Businesses Ready?

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The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in California obtain and use personal data. But how prepared are companies for these changes?… Read More » The post CCPA: Are Businesses Ready? appeared first on Marketing Charts .

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California’s Proposition 24 is an ambitious—but controversial—privacy overhaul

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California’s privacy law is getting a big update to close certain loopholes. But it’s more business-friendly than consumer advocates like. In the United States, California is leading the way toward creating personal privacy rights. Now, a new proposition that will be on the ballot November 3 hopes to both close certain loopholes in the state’s original legislation and make some concessions to businesses. If it passes, it could serve as a template for legislation for other states as they continue to build out privacy rules. Read Full Story

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Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

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When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new regulations. With the first quarter under the new regulations done and dusted, a new report [pdf] from DataGrail looks at how B2C… Read More » The post Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020 appeared first on Marketing Charts .

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This free service shows who has your data—and helps you delete it

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Mine found that its average user is in the databases of 350 businesses, with some people having data held by thousands more. Companies storing people’s personal data increasingly give consumers the ability to delete their accounts and other information. In fact, it’s often required by new privacy laws like the California Consumer Privacy Act and the European Union’s General Data Protection Regulation . Read Full Story

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Using the right data to understand consumer behavior

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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

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Marketers Pursue First-Party Data More Aggressively

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With Europe’s GDPR and California’s CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10 (92%) are confident in their ability to comply with new privacy regulations. The figures, published in… Read More » The post Marketers Pursue First-Party Data More Aggressively appeared first on Marketing Charts .

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CCPA and customer outreach: What marketing experts need to know

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30-second summary: Consumer data is vital to marketers, and CCPA will change the way that data is collected, analyzed, and stored. Go beyond a privacy policy: Your organization should have a comprehensive privacy policy already in place (and publicly accessible), but under CCPA, you must alert users of their data privacy rights at the point at which you collect their personal information. Only collect the information you really need: With American consumers already highly wary of companies collecting their personal data, your organization should do everything possible to engender trust. If you need to gather personal data from users, you should do so, but don’t ask for information for which you don’t have an immediate, clear use. Have a plan for VCRs or personal data requests: Once CCPA goes into effect at the beginning of 2020, Californians will be able to submit requests to access or delete their personal data …

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Signal’s newest feature shows why putting privacy first is so hard

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The privacy-first messaging app recently rolled out an opt-out feature that was criticized by security experts and panned by users. Signal has become the privacy-focused consumer’s go-to messaging app . But a recent change to its back-end systems that was designed to make the app more accessible and competitive with other encrypted messaging services could be putting user data at risk. Read Full Story

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