Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working from home with relative ease. So many people are in worse circumstances, with family members who’ve fallen ill, parents struggling with childcare, people with jobs who can’t work remotely — or even work at all, as the businesses they worked at have been forced to close. This is going to be a hard few weeks, probably a hard few months, for a lot of people. But I take heart in the many examples of human kindness and heroism shining through, from neighbors helping each other (albeit with social distancing), to businesses doing as much as they can for their employees and customers — and most of all to the front-line health care professionals battling this pandemic. In the big picture, we’re all in this together. I think we appreciate that more than ever. MarTech in San Jose Next Month is Canceled (Obviously) You might say I totally buried the lede on this update with the first nine paragraphs of this post. But, no. An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. No surprise, I’m sure. I apologize that we weren’t able to announce this sooner. Through last week, several of our service providers in San Jose were still claiming that, since the ban on group gatherings issued by the Santa Clara County Health Department — and then by the governor of California — wasn’t guaranteed to still be in effect on April …

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

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30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, to learn about their technology and how they’re working with customers to navigate the fundamental shifts in the event industry as a result of COVID-19. Certain’s customers have had to scramble to replace live events that they had scheduled and move them to their platform to deploy virtually. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. Micciche predicts that marketers will see increased capabilities from event technology providers that make it much more conducive to being immersed in a …

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Fifteen Years Is a Long Time in SEO

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Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs . I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but …

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

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Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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8 lessons Mission Australia’s CMO and CIO learnt together to deliver martech success

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Despite the demand for marketing technology, statistics have shown about half of all martech stack implementations fail. There are a mix of technical, operational and cultural reasons for this, but arguably the big hurdle is marketing and technology functional alignment. During this week’s Adobe Experience Makers virtual event, the CMO and CIO of Mission Australia jointly shared lessons they learnt when tackling the not-for-profit’s marketing technology stack implementation in order to achieve success.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

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30-second summary: AI is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. AI’s machine learning platform “listens” to calls and uses natural language processing to identify different trackers and themes, then extracts insights that make it easier to understand conversations at scale. AI has been picking up on a variety of COVID-19 topics and pain points across all clients including a difficulty managing remote teams and what critical decisions that companies must make about what’s happening in the market. The data is showing that for many verticals such as the collaboration space, sales are up about 30% versus baseline and they’re up over 70% compared to pre-COVID-19 levels. Another key data point—over 60% of all calls start with a COVID-19 reference led …

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