Broadcast Giants Absent from Youths’ Most Indispensable Networks

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When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page] from Hub Entertainment Research. As it has been in the past, Netflix… Read More » The post Broadcast Giants Absent from Youths’ Most Indispensable Networks appeared first on Marketing Charts .

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Youth Aren’t Keen on Amazon’s Environmental Impact

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As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy up to half of their products and goods from the e-commerce giant, per a recent survey [press release] from… Read More » The post Youth Aren’t Keen on Amazon’s Environmental Impact appeared first on Marketing Charts .

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What is Livestream Shopping?

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Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. Almost one in three Chinese internet users has bought products via …

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CTV advertising remains on the rise with new opportunities for Roku channel owners

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30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations. Over the next few years, one might see more AR/VR content and ads across CTV CTV measurement is becoming more mature By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. Thus, as of March 2020, 80% of households in the USA alone had at least one connected TV device. The CTV trend is also booming across Europe. Especially the U.K., where 60% of viewers there use CTV as their primary …

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The world’s most innovative companies in design: 2020

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Nike, Starbucks, and the Weather Channel earned spots on this year’s list. The design companies that caught our eye this year showed a willingness to grapple with some of the most complex problems of our time, from waste to cryptocurrency. Others made the list for simple, but indispensable, design solutions, including ergonomic keyboards, lightning-fast running shoes, and phone booths that make noisy open offices just a little more tolerable. Read Full Story

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How Netflix is helping brands harness the power of interactive content

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30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. More than simply allowing their viewers to choose whether their hero takes a dark path or not, the film also offered them a choice between a pack of Sugar Puff cereal and Kellogg’s Frosties. Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. Interactive content experiences are not just for …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows

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Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely encountered rising prices. New data from Ad Age shows that close to half of the 80 returning series tracked on the top 4 broadcast networks, as well as The CW, will hike the cost of… Read More » The post It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows appeared first on Marketing Charts .

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How the Trevor Project is using AI to prevent LGBTQ suicides

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Over the past three years, the nation’s largest suicide prevention organization for LGBTQ youth has undergone a major tech overhaul, most recently using machine learning to assess high-risk outreach. In 2017, when John Callery joined the Trevor Project, an LGBTQ suicide prevention organization, as its director of technology, he had a galvanizing, if not daunting, mandate from the newly appointed CEO, Amit Paley: “Rethink everything.” Read Full Story

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Why U.S. tech giants are obsessed with ShareChat, India’s hot social network

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In a country where many people are coming online for the first time, ShareChat makes it easy to get social. And it doesn’t bother with supporting English. Tech giants are running out of avenues for growth. In the search for their next batch of users, most of them have turned their attention to India, where more people have logged onto the internet for the first time in the last couple of years than the U.S.’s entire online population. And one startup has emerged as their hot ticket into the country’s most idiosyncratic audience: ShareChat. Read Full Story

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The 10 most innovative social media companies of 2020

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Cameo, Community, Loosid, and Revel join Pinterest and MeWe as the social sphere heats up again. For years we’ve complained that one has had to go back to the early 2010s to find an exciting new social-media application. This past year might finally have broken the curse: irresistibly shareable personalized video clips from celebrities and being able to be a text chain with your favorite celebs show that there’s still room for novel ideas to go mainstream even in the face of one giant owning several major social platforms. In addition, 2019 brought both the rise of social shopping as well as the return of niche networks for communities that make far less sense being dumped into a one-size-fits-all group. Read Full Story

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