How the public perception of CEOs has shifted during the pandemic

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Jeff Bezos is down. Walmart CEO Doug McMillon is up. As the coronavirus has radically reshaped the economy, some companies have adapted better than others—and some CEOs have performed better as leaders. A new ranking from SJR, a corporate communications firm, compares the public perception of CEOs based on an analysis of millions of social media posts and articles, and it compares how leaders were seen both immediately before COVID-19 was declared a global pandemic and in the six weeks afterward. Read Full Story

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Dos and don’ts of advertising during COVID-19

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Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.

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COVID-19 is unlike anything we’ve experienced. But the way leaders need to communicate in crisis is very familiar

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Corporate communications executive Darren Brandt says bosses can’t lose if they are candid and compassionate. As New York braces for a peak in coronavirus cases in the coming days, it feels premature, and perhaps a bit insensitive, to compare this crisis to 9/11, Hurricane Katrina, or the Great Recession. Yet these events—and the current pandemic—all underscore the importance of strong communications skills. Whether you’re the CEO of a global corporation or a newly minted VP leading a small team, the way you talk to your people in fraught times matters. Here are a few important lessons I’ve gleaned from having consulted and observed great communicators (and a few duds) through two decades of crises. Read Full Story

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How to manage social media during Covid-19

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Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever.

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