These Brands Enjoyed the Best ‘Buzz’ in 2019

{ object.primary_image.title }}

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

More

3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

{ object.primary_image.title }}

The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a similar proportion (70%) think that branding is an… Read More » The post 3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=4508, ajax_url='/api/hit/ajax/', hits='2')