Bond is sidelined, Mulan’s on the fence: How COVID-19 coronavirus is upending entertainment

{ object.primary_image.title }}

Here’s the state of play as the pandemic starts to spread in the United States. The world’s top analysts have predicted that the global film industry faces a $5 billion loss due to COVID-19 (novel coronavirus). China’s entertainment industry was the first to come to a halt in January amid the fallout, with over 70,000 movie theaters (plus the Hong Kong and Shanghai Disneyland theme parks) temporarily shut down. In Korea, which has also been hard hit and is the fifth-largest box office in the world, local films such as Call and Innocence have been delayed amid low attendance and fewer screenings, so that theater teams can sanitize auditoriums. Read Full Story

Read Full Article on Fast Company

‘Trolls World Tour’ straight-to-digital release proves films bypassing cinemas can still bring in the big bucks

{ object.primary_image.title }}

‘Trolls’ is reported to have taken in more than ‘Avengers Endgame’s’ first-week video-on-demand rental haul of $30 million. One of the myriad industries the COVID-19 pandemic has upended has been the film industry. Ever since lockdowns have been imposed and theaters shut, Hollywood has been scrambling to work out what to do with films that were slated to hit theaters in the next few months. Read Full Story

More

Innovative filmmakers are now creating shorts and series shot entirely in quarantine

{ object.primary_image.title }}

‘At Home’ from HBO Europe and ‘The Agoraphobics Detective Society’ signal a shift in major studios and producers investing in series filmed in confinement. Like so many industries worldwide, film and TV have been crippled by the COVID-19 pandemic. Sweeping self-isolation mandates have shuttered productions and postponed theatrical releases. Amid the projected $20 billion in losses, Hollywood has been trying to figure out how the show will go on in the immediate future. Read Full Story

More

Here are all the major movies that are supposed to hit theaters this year, pandemic be damned

{ object.primary_image.title }}

Confused about all the delays for the year’s biggest movies? You’re not alone. Here’s what studios are planning to release in theaters through the end of the year. At this point in the pandemic—especially with clusters of COVID-19 spiking in certain regions, just as many states are grappling with reopening—it makes sense to assume that everything is canceled. But not everything is shut down amid reopenings. And with the virus still spreading, obviously, the safest thing to do is stay at home. However, there are still an optimistic few in the movie industry who are keeping hope alive that people will come to movie theaters in a matter of mere days. Read Full Story

More

The leadership speech Americans needed to hear during COVID-19 came from the Irish PM

{ object.primary_image.title }}

While the American president bungled the coronavirus response, other world leaders were giving far more clear-headed guidance. Tuesday, on St. Patrick’s Day, Irish prime minister Leo Varadkar gave a speech to his small nation that, in a normal world, might have been given by the leader of the free world, the president of the United States. But these are far from normal times. Read Full Story

More

When running an organization, remember that flexibility has a cost

{ object.primary_image.title }}

Amid the pandemic, many organizations are trying to remain flexible. But putting off making a decision has a real cost. The COVID-19 pandemic has created a lot of uncertainty. The number of new cases has changed substantially in the past few weeks in many states. The response of local, state, and federal authorities has changed in ways that have been hard to predict. Read Full Story

More

COVID-19 helped Netflix win the streaming wars before they’d barely begun

{ object.primary_image.title }}

The world is being entertained via Netflix. How it has soared through the coronavirus crisis. “It’s been a remarkable thing to watch the creative community come together to entertain the world through Netflix,” chief content officer Ted Sarandos said from what appeared to be an unused or little-used pizza kitchen in his home during the company’s earnings video, discussing its very impressive earnings results for the first quarter of 2020 where it revealed that it added 15.8 million new subscribers worldwide (a company record) and 2.31 million North American users. Read Full Story

More

How Is the Esports Industry Responding to the Coronavirus Pandemic?

{ object.primary_image.title }}

A majority (56%) of esports companies have changed their business strategy as a result of the COVID-19 pandemic, according to a report [download page] from Esports Business Summit and Esports Business Research Group covering the state of this growing industry. The report is based on survey responses from more than 250 esports companies, fielded in… Read More » The post How Is the Esports Industry Responding to the Coronavirus Pandemic? appeared first on Marketing Charts .

More

Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

{ object.primary_image.title }}

30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

More

The world just had its largest daily spike in coronavirus cases ever

{ object.primary_image.title }}

Things are moving in the wrong direction—and that will have deadly consequences. With lockdowns continuing to ease in the United States, it’s easy to believe that the COVID-19 pandemic is getting better—that it’s finally subsiding. Unfortunately, just the opposite is true. As a matter of fact, the World Health Organization has revealed, the world just had its largest daily spike of coronavirus cases since the pandemic began. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=2258, ajax_url='/api/hit/ajax/', hits='3')