‘Blatant racism in practice’: For Pinterest whistleblowers, COO’s settlement is a slap in the face

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Critics say Pinterest’s $22.5 million settlement with its former COO highlights the company’s inequitable treatment of the Black women who first alerted the world to Pinterest’s discrimination problems. Earlier this week, Pinterest settled a gender discrimination lawsuit with its former chief operating officer for $22.5 million—one of the largest public individual settlements for gender discrimination in history. The seven-figure award goes to Francoise Brougher, once the number two executive at Pinterest, who says she was fired in retaliation for raising claims of pay disparity, discrimination, and exclusion at the virtual pinboard company. Read Full Story

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Why so many women in tech get told they’re ‘not strategic’

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A female tech executive breaks down what’s really going on when qualified women are hit with this often-bogus claim. When former Pinterest COO Francoise Brougher wrote last month about “rampant discrimination, hostile work environment, and misogyny” at the company she once led, her story cut to the quick for many women in tech. Brougher was fired in April after a successful two-year tenure when, she says, she spoke up about gender discrimination at the male-dominated social media giant. She has since filed suit . Read Full Story

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Former Pinterest executive: ‘I really hit the glass ceiling very hard’

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At the Fast Company Innovation Festival, Françoise Brougher talked about her experience with gender discrimination—and what companies can do to create a more equitable work culture. In April, Françoise Brougher was fired from her post as the chief operating officer at Pinterest. The news was delivered to her during a 10-minute video call, and, as Brougher later recounted in a Medium post , the only explanation Pinterest offered was that she was not collaborative and lacked “strong cross-functional relationships.” Read Full Story

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My growing company is being courted. Should we sell while we’re hot?

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Maynard Webb says the answer may depend on whether joining forces with a big buyer will help the company grow faster than it could on its own. Editor’s Note: Each week Maynard Webb, former CEO of LiveOps and the former COO of eBay, offers candid, practical, and sometimes surprising advice to entrepreneurs and founders. To submit a question, write to Webb at [email protected] . Read Full Story

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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Discrimination charges at Pinterest reveal a hidden Silicon Valley hiring problem

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Two Black women who worked at Pinterest went public with their stories of pay disparity and discrimination. Their experience illuminates tech’s wider problems with pay “leveling.” In July of 2018, Ifeoma Ozoma started a new job as the public policy and social impact manager at Pinterest. After working on the large public policy teams at Facebook and Google, she was excited to be the second person on Pinterest’s team, where her responsibilities included leading half of the global public policy team’s work. She believed she would be building the team from the ground up, with the head of public policy as her partner. Plus, Pinterest was pre-IPO, meaning that there was a significant financial opportunity to be had once the company went public. Read Full Story

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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