Consumers Shown to Say, Stay and Spend More With Loyalty Programs

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More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well as the benefits they are likely to see with membership… Read More » The post Consumers Shown to Say, Stay and Spend More With Loyalty Programs appeared first on Marketing Charts .

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How to stay virtually connected on your own terms

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You can successfully preserve your sanity alongside running a business and maintaining bonds with loved ones. You’re probably reading this article on a computer. Next to you is your phone, buzzing with multiple notifications. Your smartwatch is strapped to your wrist, letting you know it’s time to stand, and you’re squeezing this reading in before a video chat with an international client. Read Full Story

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

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Studios are offering extended free trials and special deals to keep you moving. This is an excellent time to become a fitness hero —or at least not atrophy during these stay-at-home weeks. A handful of hip studios that usually cost some coin are offering generously long free trials. Here’s how to get moving while waiting for the pandemic to pass: Read Full Story

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Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how’s your martech stack looking this year? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what is possible to measure, innovating past hurdles like new privacy regulations and the deprecation of cookies. It’s one of the things that most energizes me about working in this space — it never stands still. And speaking of not standing still, this is the first newsletter issue that embodies our new Tuesday focus — research. Each …

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‘Modern living is tough’: Toms founder launches a wellness kit inspired by his own struggles

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Burnt out from building a $600 million business, Blake Mycoskie is ready to share what he learned on the path back to health. But is the self-care industrial complex ready to turn off its smartphone? If you’ve ever downloaded an app to keep track of your well-being, welcome to the club. There are more than 250,000 mobile health and fitness apps on the market. Unfortunately, according to a recent survey out of Bond University, there’s not much evidence that they get results. Past research has found that about one-third of people give up on fitness trackers within six months. Read Full Story

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5 ways to stay emotionally healthy while self-isolating

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Being cooped up with your loved ones during the coronavirus crisis creates a whole new set of stressors. Here’s how to get through it. We are all aware of the need to socially distance and isolate ourselves during the COVID-19 crisis. For many, that means having to spend time with family and people we normally get time away from for extended periods. It’s a situation that is taxing our already extended coping abilities. The uncertainty of how long this will last is not helping. While for some families, the time together will be welcomed, for others, the stress may become an extra unbearable burden. There are things we can do, however that will help us through these trying times. Read Full Story

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