Soledad O’Brien on journalism’s failures in the Trump era

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The reporter and Twitter gadfly says her new podcast is “about what’s happening in society and social change, in a way that looks at that as political.” A 30-year veteran of the news business, Soledad O’Brien has earned the right to speak freely about the state of the world in general and journalism in particular. That’s one of the big draws of the ex-CNN anchor’s spicy Twitter feed , which has gained her more than 2 million followers. Read Full Story

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The secret to mixing marketing with politics

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30-second summary: The concept of marketing and politics has always tended to reflect separation of church and state: a clear distinction, with some minor evidence of co-mingling. But as social issues and politics become more polarizing, it’s harder for brands to ignore. One report found that nearly 2/3 of consumers around the globe will buy or boycott a brand solely because of its position on a social or political issue. More and more evidence suggests that consumers want brands to take a stand on issues that are important to them. There are many ways to tackle political subjects without getting political. The key is to identify a pain point and laser focus on solutions. Strongly align your brand as the solution provider. Demonstrate that you’re thinking about the problem from all different angles and perspectives, without bias. Done right, the returns on tackling a political issue in a marketing campaign …

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What dismantling the Postal Service will do to American cities

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The post office shapes American public and private life in cities and towns, large and small. A dismantled USPS erodes American social ties, neighborhoods, and even families. The U.S. Postal Service is under threat of collapse and privatization . This comes after years of federal political maneuvering that has effectively depleted revenues and staffing – issues now amplified by new cuts to overtime worker pay and slowed delivery. Read Full Story

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