Bill Gates just invested in this company that grows palm oil in a lab—not the rain forest

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The destruction of rain forest to make room for more palm oil production is one of the leading causes of climate change. C16 Biosciences wants to offer companies another source. On a typical trip to the grocery store, you probably buy at least one product made with palm oil, which is found in everything from shampoo and detergent to pizza dough, ice cream, and instant ramen. It’s the most widely used vegetable oil in the world, with 75.7 million metric tons of production expected globally each year. And despite commitments from food companies to improve sourcing, it’s still a major driver of deforestation as palm oil plantations continue to cut and burn down tropical forests to make more room to grow oil palms. Read Full Story

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BP wants to become the world’s largest renewables producer (but still pump a lot of oil)

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Its fossil fuel production will shrink by at least 1 million barrels of oil a day compared to what it produced in 2019 as it expands its clean energy portfolio. But the company will still be a major contributor to climate change. One of the largest oil companies in the world is now making a major shift to renewable electricity. By 2030, BP plans to spend $5 billion a year on low-carbon energy, becoming one of the largest producers of renewables in the world. The company announced a new strategy today that it says “will reshape its business as it pivots from being an international oil company focused on producing resources to an integrated energy company.” Read Full Story

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This honey is real—but it wasn’t made by bees

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MeliBio is building honey in the lab, not in the hive. As startups make milk proteins without cows and palm oil without palm trees , researchers at a lab in the San Francisco Bay Area are working on one of the next challenges: how to make honey that’s identical to the traditional product but doesn’t require the work of any honeybees. Read Full Story

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The Best Help Desk Software (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. You don’t want that and I don’t want that for you, either. However, choosing the best help desk software for your team isn’t an easy task. There are hundreds, if not thousands, of options to choose from. So to help make your life a bit easier, I looked at dozens of the top options on the market and narrowed it down to my top six recommendations. From small customer support teams to IT services and mobile field support, this guide …

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Can a hike through a VR forest make people understand climate change?

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Scientists are letting people walk through virtual Wisconsin trees and then showing them the effects of changing global temperatures. We’ve all seen images of California on fire and Houston flooded after Hurricane Harvey, but other signs of climate change are more subtle, and difficult to envision. Some are happening far away, like the destruction of our rain forests , and others will happen decades in the future, like the impact of a warming world on how trees will grow . When seeing is believing, how can scientists get people to understand these more abstract effects of climate change? With the help of virtual reality, researchers hope. Read Full Story

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This automated checkout app tries to make shopping feel safe again

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As the immersive retail startup Showfields reopens its doors in New York City, it is launching a contactless in-store app to help customers feel comfortable shopping during the pandemic. As late as March, customers at the four-story shop of Soho-based retailer Showfields were lining up to take a slide into inventive physical installations (think artificial forests and shiny discos) where they could touch and test products on offer, like premium haircare from Act and Acre, olive oil from startup Brightland , and art from independent artists like Azuki Furuya. Read Full Story

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5 emerging tech and how to leverage them for marketing success

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30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a niche network that is Gen Z heavy, has an audience that’s uber-engaged, and offers its own advertising placements that can be catered to reach this audience, like in-stream and video advertising. The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. Pinterest’s demographics and usage are a match made in heaven for a wide swath of B2C products. Whether it’s fashion, home decor …

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How would an SEO agency be built today? Part 1: Consumers and trends

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The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind . The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO agency in 2020? We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO agency have changed: Consumer and business trends that are emerging and transforming the way people interact. (part one) The current SEO agency business model and its in-depth analysis. (part two) The possibilities ingrained in thinking about what a reshaped SEO agency of 2020 and beyond looks like. (part …

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Competitive Advantage in a Commoditized Industry

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Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

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This one remote-work hack will make your virtual meetings more productive

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Show your coworkers you’re ready to engage and contribute by coming out from behind your blank screen. Over the past months, how you manage your work, connections, and careers has changed dramatically. You’re demonstrating value without being able to see your boss in person. You’re managing your projects despite no central war room, and you’re finding ways to get coaching from your mentor without the benefit of meeting for coffee. But in addition to figuring out all of that, there’s one surprising thing you must also do to be successful: Turn on the video during your virtual calls. Read Full Story

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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