Top Brands on TikTok Up Their Activities

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TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice – with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks [download page], courtesy of Conviva.… Read More » The post Top Brands on TikTok Up Their Activities appeared first on Marketing Charts .

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Hey brands, this is why your customers are unfollowing you

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According to a survey from Sprout Social, 40% of responders expect an answer from brands in one hour, while 79% of responders expect it in 24 hours. As brands try to jump through the many hoops of activism during the resurgence of the Black Lives Matter movement, many consumers have decided to boycott companies that aren’t living up to their expectations. Read Full Story

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Friends and Family Still the Most Trusted Sources of Brand Information

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Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the report. When asked which sources they particularly trusted,… Read More » The post Friends and Family Still the Most Trusted Sources of Brand Information appeared first on Marketing Charts .

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