Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different niches can set realistic expectations for their link-building content based on the performance of 626 content projects Fractl has produced and promoted in the last five years. I’ll also walk through some best practices for ensuring your content reaches its highest potential. Managing expectations across verticals You can’t compare apples to oranges. Each beat has its own unique challenges and advantages. Content for each vertical has to be produced with expert-level knowledge of how publishers within each vertical behave. We selected the following common verticals for analysis: Health and fitness Travel Sex and relationships Finance Technology Sports Food and drink Across the entire sample of 626 content projects, on average, a project received 23 dofollow links and 88 press mentions in total. Some individual vertical averages didn’t deviate much from these averages, while others niches did. Of course, you can’t necessarily expect these numbers when you just start dipping your toes in content marketing or digital PR. It’s a long-term investment, and it usually takes at least six months to a year before you get the results you’re looking for. A “press mention” refers to any time a publisher wrote about the campaign. A press mention could involve any type of link (dofollow, nofollow, simple text attribution, etc.). We also looked at dofollow links individually, as they provide more value than a nofollow link or text attribution. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT ADT is a household name with good domain authority, providing a great base to start from. We knew that …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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How to Scale Content Creation [New Step-By-Step Guide]

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In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish over 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps Step #2: Create an Organized Content Calendar Step #3: Plan Out Your Content Schedule For The Next 6-8 Months Step #4: Create Outlines For Upcoming Posts Step #5: Write Content Based on Firsthand Knowledge and Experience Step #6: Hire Writers With Actual Experience Step #7: Staff Up Your Content Team Bonus: Repurpose Content Into New Formats Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single step. …

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

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Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

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Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira . Now, throughout my time, I've launched a number of creative content and digital PR campaigns, …

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Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

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Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

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Posted by rjonesx. We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking about content expansion . It's a term you probably haven't heard before because I just made it up. So hopefully, it will be useful in the future for you. But I think you'll get the gist of exactly what …

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