What Are Google Customer Reviews?

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With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition . One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews. Let’s dive right in and see what these reviews are all about. An Overview of Google Customer Reviews Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account. Google does most of the heavy lifting by helping collect customer feedback for you. To …

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Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

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Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson Commerce (WTC). Amazon’s Lead on Other Retailers Varies Amazon continues to dominate various facets… Read More » The post Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping appeared first on Marketing Charts .

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How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. The site has even been accused …

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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Why Your Local Business Should Work with Yelp Elite

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If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy. What Is the Yelp Elite Squad? Yelp offers “Yelp Elite Benefits” to anyone considered a role model on the site. They achieve this crown by meeting some of the following qualifications: Well-written reviews A large quantity of both positive and critical reviews A complete profile with plenty of high-quality photos Detailed personal information A background of responding to criticism positively To become a member of the Yelp Elite Squad , it’s clear that you can’t simply hop around from restaurant to restaurant …

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4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews

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When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not just reviews that consumers read — close to three-quarters also read the businesses’ responses to these reviews. This is per a survey from BrightLocal that looks at how local business reviews impact consumer behavior. The Q4 2020… Read More » The post 4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews appeared first on Marketing Charts .

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