Banana leaf packaging and pineapple powder: How Dole plans to eliminate food waste by 2025

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The company generates huge amounts of waste from the parts of the fruit it doesn’t use. In the next five years, it’s hoping to find new ways to repurpose it all. Each year, Dole grows billions of bananas—the world’s most popular fruit—along with other produce. But not all of those billions of bananas end up as food: Some portion of them are lost along the supply chain, wasting energy, money, and nutrients. And the company also generates waste from the parts of the fruit that don’t get eaten. In the next five years, the company plans to eliminate those losses entirely. Read Full Story

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How AI fits into the martech landscape

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30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Today, we’re at a place where buy-side solutions are emerging that operate a layer above the platforms themselves, working to orchestrate your spend, targeting and even creatives across channels. A range of emerging vendors are out …

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This startup’s bacteria-filled vats turn food waste into compostable plastic

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Food waste from a restaurant or cafeteria could be turned into compostable foodware for those same restaurants or cafeterias. When it ends up in a landfill, food waste is a potent source of greenhouse gas emissions. A Toronto-based startup called Genecis , part of Y Combinator’s latest cohort, turns it into something valuable instead: compostable plastic that can replace plastic made from petroleum. Read Full Story

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Restaurant eating during the pandemic is upending the movement to eliminate single-use plastic

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There’s been a huge increase in takeout. And the CDC is recommending that everything in a restaurant be disposable—even the menus. How will that affect how much waste we generate? With restaurants closed for in-person dining, food delivery—and the waste associated with those take-out orders—has skyrocketed since the start of the coronavirus pandemic. But even when we can eat out again, single-use plastics will still be prevalent, posing a huge threat to the environment as we revert to a world full of disposables. Read Full Story

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How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to …

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How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to …

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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Companies cofounded by women are getting more funding than ever

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A new report from Crunchbase indicates that female-led startups are beginning to close the funding gap with their male counterparts. Global startups with a female founder that have received funding doubled over the past five years, according to a new report from Crunchbase . That includes 21 new unicorns (with a valuation over $1 billion) in 2019, the highest ever in a one-year period. They include women-only owned businesses, such as Away, Glossier, Guild Education, Rent the Runway, and The RealReal. Together those 21 startups raised nearly $3 billion last year. Read Full Story

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

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Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years …

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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