B2B Digital Sales Amid the Pandemic: 6 Points

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The majority (55%) of B2B sales professionals think that their business will recover from the pandemic and resultant global recession, and for 78% a digital selling strategy will be instrumental to recovery. So finds Altimeter’s latest report [download page] on the state of digital selling. Here are some key points from the report. 1. No… Read More » The post B2B Digital Sales Amid the Pandemic: 6 Points appeared first on Marketing Charts .

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The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year

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Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. As such, it’s not surprising that the majority of B2B marketing leaders surveyed for a report [download page] from Gartner are expecting to increase their marketing budgets for… Read More » The post The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year appeared first on Marketing Charts .

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In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic

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The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent report [download page] by S2 Research exploring the impact of COVID-19… Read More » The post In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic appeared first on Marketing Charts .

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6 Points About Content Marketing and Search

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The events of 2020 saw content consumption and engagement rise, particularly in the B2B arena, signaling the importance of content marketing in an increasingly digital world. As such, a new report [download page] from SEMrush examined a range of content marketing trends, including search queries and the importance of SEO. Here are 6 key takeaways… Read More » The post 6 Points About Content Marketing and Search appeared first on Marketing Charts .

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B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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What B2B Sales Enablement “Visionaries” Are Doing: 7 Points

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Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the report, Seismic refers to its sales enablement index that groups businesses into… Read More » The post What B2B Sales Enablement “Visionaries” Are Doing: 7 Points appeared first on Marketing Charts .

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Three Points About B2B Sales and Marketing Data Quality

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As B2B businesses strive for better overall sale and marketing performance, the value of data quality is becoming more and more apparent. Indeed, a recent report [download page] from Dun & Bradstreet finds that almost three-quarters (73%) of the 500 B2B marketing and sales decisions-markers surveyed have increased their investment in data quality. Per the… Read More » The post Three Points About B2B Sales and Marketing Data Quality appeared first on Marketing Charts .

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Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences

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Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying their purchase decision was influenced by trust, per a recent report [download page] from PandaDoc… Read More » The post Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences appeared first on Marketing Charts .

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Fewer Than Half of B2B SMBs Report Shared KPIs for Marketing and Sales

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Some 6 in 10 B2B SMB sales professionals think their team cooperates well with marketing – a view shared by significantly fewer of their marketing counterparts. And, when it comes to specific shared goals and initiatives, some companies are falling short while others appear to be thriving. So finds a recent report [download page] from… Read More » The post Fewer Than Half of B2B SMBs Report Shared KPIs for Marketing and Sales appeared first on Marketing Charts .

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B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs

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Organizations continue to see video as a viable form of content. The latest State of Video report [download page] from Demand Metric and Vidyard finds that even more organizations are seeing its value, with 76% of the marketers and sales professionals surveyed – largely targeting B2B or B2B and B2C equally – saying that video… Read More » The post B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs appeared first on Marketing Charts .

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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