B2B Content Marketers Getting More Successful in Building Credibility

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Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing Institute (CMI) along with MarketingProfs and ON24 shows that more marketers report this year having achieved… Read More » The post B2B Content Marketers Getting More Successful in Building Credibility appeared first on Marketing Charts .

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Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing

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Some 7 in 10 users of B2B conversational marketing tools would use them for communicating with businesses, getting questions answered, and resolving issues, according to Drift and Heinz Marketing’s latest report [download page] on the state of conversational marketing. Based on a survey of more than 500 B2B marketing professionals fielded in July 2020, the… Read More » The post Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing appeared first on Marketing Charts .

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The 8 Best Content Marketing Companies of 2020

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Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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Five problems with B2B content (and how to fix them)

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30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report. The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Content is the fuel that powers both inbound and outbound marketing efforts. Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal …

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How to Get More B2B Traffic and Leads With Content

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Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content With digital fatigue on the rise, how people consume content is also shifting and marketers […] The post How to Get More B2B Traffic and Leads With Content appeared first on Social Media Examiner | Social Media Marketing .

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Value Drives B2B Content Success, Even As Pandemic Forces Changes

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More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremely (5%) or very (26%) successful. The majority of B2B content marketers also say that the pandemic has had a major (25%) or moderate (45%)… Read More » The post Value Drives B2B Content Success, Even As Pandemic Forces Changes appeared first on Marketing Charts .

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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How to Choose The Right Social Media Agency

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The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. So, here are some mighty useful tips for you: …

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What Types of Content Generate Leads That Convert?

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A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report [download page] from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation strategy is either somewhat (60%) or very (31%) successful. Part of the success of… Read More » The post What Types of Content Generate Leads That Convert? appeared first on Marketing Charts .

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The most effective marketers use immersive content

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30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Ceros recently polled a thousand marketing, PR, and design professionals to better understand how …

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