B2B Companies See Purpose As A Path to Success

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For some time now, purpose has been an important factor when it comes to consumers feeling loyal to and having a connection to a company. While purpose has been a driving factor for B2C businesses, B2Bs are also recognizing the role purpose plays in setting them apart from the pack, with about 9 out of… Read More » The post B2B Companies See Purpose As A Path to Success appeared first on Marketing Charts .

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

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30-second summary: A region-wise snapshot of business deals to help you better target your marketing minutes and resource Industries that are front runners of the pack in Q2 2020 Chatbots see the largest jump Q1 vs Q2 and the scope of marketing technology 63% of businesses are either pivoting business operations or revamping their 2020 game plan with new products/packages while 30% of businesses stay put More key insights that can help you create the ideal marketing elixir and strengthen your business prospectus The marketing landscape is seeing a magnitude of shifts while there’s speculation about economic recovery patterns. This week, we present you with insights that can help you re-engineer the business approach and master the perfect pitch. Global progressions: Hotspots for marketers to pitch as economies open Here’s a snapshot of region-wise business deals to help you get a better idea of where to target your marketing minutes …

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