Away’s new holiday luggage collection is designed for our stay-at-home era

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Travel has changed during the pandemic. Away’s latest collection works for when you’re staying close to home—and will come in handy after the pandemic, too. The winter holidays are nearly here, but this year, they’re probably going to look a bit different than year’s past. With the pandemic still raging, some of us will not be traveling at all, while others might decide to take road trips closer to home. Away, the luggage startup, is closely observing these trends. The company’s design team has created a collection of new products perfectly designed for our travel needs today but also versatile enough to be used in the future, if and when travel returns to normal. Read Full Story

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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COVID-related digital behaviors that won’t going away in 2021

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30-second summary: Market volatility and rapid shifts in consumer behavior will continue in 2021. The longer the COVID pandemic goes on the more ingrained digital behaviors become. Shoppers are buying more online and spending more when they do. Consumers are becoming more comfortable online experiences over with time. Taking in-store experiences and taking them digital is becoming more common. Search and market insights are becoming mission-critical for all marketers To say the last several months have been a roller coaster would be an understatement. This year has been one for the books as we’ve collectively experienced something no generation before us has: the impact of the COVID-19 pandemic on a constantly connected, technology-empowered population. We’ve run the gamut of emotional states and economic impacts. As brands and consumers alike prepare for our most unusual holiday shopping season yet, it’s become clear that we’re in this for the long haul. While …

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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These 11 gifts will delight the home cook, baker, and food lover in your life

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The best gift ideas for foodies and home cooks, including Breville’s new mini espresso machine, Great Jones’s colorful bakeware, and Our Place’s gorgeous, versatile glasses. This season, we might not be able to sit down for that sumptuous holiday feast with all our closest friends and family—but when it comes to gifts, delicious experiences can still be had. For the gourmands, culinary masterminds, and just plain hungry on your holiday shopping list, we rounded up a collection of top treats, smart gadgets, and well-designed dining accessories. Our picks, which range from a 60-second pizza oven to retro-inspired cookware, are sure to please anyone with good taste. Read Full Story

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Uniqlo’s latest collaboration with Marimekko is the coziest yet

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The two brands revive nine iconic prints from the Marimekko archive designed to set the mood for the holiday season. This year, the holidays may feel different, as people continue to socially distance in the midst of the pandemic. Marimekko, the Finnish fashion label, has partnered with Uniqlo on a limited-edition holiday capsule designed to evoke the warmth and cosiness of being at home in the winter. Read Full Story

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Search insights and shifting consumer behaviors and trends during COVID-19

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As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

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11 games and other fun things to do during virtual Thanksgiving

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These activities can help make family time special even if you can’t be together in person. With the Centers for Disease Control and Prevention warning of the risks of Thanksgiving travel, many families are opting for a virtual Thanksgiving this year. Zoom, the go-to videoconferencing system for many during the pandemic, has even announced it’s waiving its usual 40-minute meeting limit on free accounts during the holiday so families can stay connected. Read Full Story

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Coronavirus proves we should all work less

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We have designed the perfect tools to work productively from home. But that doesn’t mean our homes belong to our work. While COVID-19 spreads across the United States, the best thing that most of us can do is self-quarantine. Companies across the country have closed their offices so people can work safely from home. K-12 schools, from San Francisco to New York City, have shuttered to thwart the spread of infection. We can expect more school districts to follow suit, as the CDC now recommends schools close and stay closed for the next eight weeks to protect our population; President Trump has recommended closing schools, too. Read Full Story

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This stylish (and affordable) Great Jones bakeware will elevate your holidays

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Great Jones has launched a line of beautiful, functional, and affordable bakeware just in time for your culinary adventures. Our holiday season will look a little different this year. Many of us are skipping large family gatherings and glittering parties with friends, and opting instead to spend more time at home, surrounded by our pod mates. But not everything has to change: We can still prepare delicious indulgent meals, festive cookies, and pies of every flavor. Great Jones , the cookware startup, has just dropped a bakeware collection that will get you excited about all of these culinary adventures. Read Full Story

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