Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

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The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues like privacy and deceptive content, per new data from Insider Intelligence. As personal data security concerns grow, consumers are expressing this in… Read More » The post Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement appeared first on Marketing Charts .

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CCPA and customer outreach: What marketing experts need to know

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30-second summary: Consumer data is vital to marketers, and CCPA will change the way that data is collected, analyzed, and stored. Go beyond a privacy policy: Your organization should have a comprehensive privacy policy already in place (and publicly accessible), but under CCPA, you must alert users of their data privacy rights at the point at which you collect their personal information. Only collect the information you really need: With American consumers already highly wary of companies collecting their personal data, your organization should do everything possible to engender trust. If you need to gather personal data from users, you should do so, but don’t ask for information for which you don’t have an immediate, clear use. Have a plan for VCRs or personal data requests: Once CCPA goes into effect at the beginning of 2020, Californians will be able to submit requests to access or delete their personal data …

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Marketers Pursue First-Party Data More Aggressively

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With Europe’s GDPR and California’s CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10 (92%) are confident in their ability to comply with new privacy regulations. The figures, published in… Read More » The post Marketers Pursue First-Party Data More Aggressively appeared first on Marketing Charts .

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