See the world’s first Atari hotel

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Designed by the global architecture firm Gensler, the building is a neon-accented take on the A-shaped Atari logo—and it’s coming to Las Vegas in 2022. As technologies become obsolete, the brands behind them have to adapt or die. Take Kodak, the long-dominant camera film company that has pivoted to pharmaceuticals . Sometimes brands evolve what they offer based on their strengths, and sometimes they completely retool themselves to offer something new. And sometimes—or maybe just one time—they become hotels. Read Full Story

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How to feel less overwhelmed in the midst of a global pandemic

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It’s about getting your nervous system to work for you, not against you. With the uncertainty of COVID-19, a lot of us are feeling anxious—and rightly so. We’re in unprecedented territory, and not knowing what will happen next is unsettling. Your nervous system doesn’t have to be an enemy, though, and it can work for you if you understand it, says Rian Doris, chief growth officer of Flow Research Collective , a performance consulting firm. Read Full Story

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How the public perception of CEOs has shifted during the pandemic

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Jeff Bezos is down. Walmart CEO Doug McMillon is up. As the coronavirus has radically reshaped the economy, some companies have adapted better than others—and some CEOs have performed better as leaders. A new ranking from SJR, a corporate communications firm, compares the public perception of CEOs based on an analysis of millions of social media posts and articles, and it compares how leaders were seen both immediately before COVID-19 was declared a global pandemic and in the six weeks afterward. Read Full Story

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Digital Sources Now Generate 40% of Leads for Professional Services Firms

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The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report [download page]. This is just one of the marketplace changes listed in the study, which also outlines what firms can expect in the year ahead. In its… Read More » The post Digital Sources Now Generate 40% of Leads for Professional Services Firms appeared first on Marketing Charts .

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Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers

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High-growth professional services firms grew more than 3 times faster than average in the past three years, and are twice as likely to be highly profitable than firms that haven’t experienced growth in that time frame. So, what are these firms doing differently from the rest? Here’s what research [executive summary, download page] from Hinge… Read More » The post Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers appeared first on Marketing Charts .

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