Leadership tips for helping women CMOs getting ahead

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In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

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Why Long Tall Sally closing down is especially disastrous for tall women

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Long Tall Sally, the world’s top international tall women’s clothier, announced on Tuesday that it is closing. Long Tall Sally, the world’s top international tall women’s clothier, announced on Tuesday that it is closing, leaving tall women around the world in a lurch. The brand catered to women over a certain height and was also popular among many taller trans women. Some expressed their distress on Twitter today: Read Full Story

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Data show how some startup founders are still raising capital during the COVID-19 crisis

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The cofounder of startup incubator and investor DataTribe believes that founders who can answer “yes” to all four of these essential questions are likely to successfully raise capital. In spite of all the doom and gloom in the media, founders continue to raise money and convince VCs to write checks. It’s happening every day, but success requires new strategies and company milestones. Recent customer traction, relevant market focus, and fiscally responsible internal operations areas are three key themes that founders must address when they look for investments now. Read Full Story

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For the next generation of young women, your influence starts with your voice

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To prepare girls or success, we must teach them skills on how to effectively advocate for themselves, productively influence others, and compromise with integrity. If you’re like many of my female friends and me, you might also remember when you first realized that you were being paid less than a male colleague at work, were taking less time off than your male coworkers, or were being overlooked for a promotion or a coveted assignment because you hadn’t asked to be considered. Or you recall the time you didn’t ask for more help on the home front, only to be stuck juggling a last-minute request at the office that delayed your departure along with the children’s complicated after-school schedule, the dog sitter who quit, and an overdue birthday present for your nephew. Read Full Story

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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