As TikTok faces a ban, its new CEO accuses Facebook of attacks ‘disguised as patriotism’

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CEO Kevin Mayer published an open letter blasting Facebook for allegedly trying to snuff out its competition—namely, TikTok. On Wednesday morning, TikTok’s new CEO, Kevin Mayer, published an open letter blasting Facebook for allegedly trying to snuff out its competition—namely, TikTok—with “maligning attacks” that are “disguised as patriotism.” Read Full Story

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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‘How much is my silence worth?’: Amid a racial reckoning, women are rejecting NDAs

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As the chilling effect of confidentiality agreements crystallizes, some employees are refusing to sign NDAs or breaking them to speak out, risking financial and legal consequences. On Juneteenth, Tiffany Wines published a litany of allegations concerning her former employer. “Complex Networks would and could not exist without Black art, Black consumers, and Black labor, but the company itself is not a safe space for its most vulnerable population: Black women,” she wrote in an open letter . “I want to address the toxic workplace culture steeped in misogyny, anti-Blackness, favoritism, rape culture, and pay inequity across demographic lines.” Read Full Story

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Why ecommerce marketers should look beyond Facebook & Google this holiday season

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30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. Consolidated competition in walled gardens correlates to reduced returns for all. OpenRTB technologies provide a powerful programmatic alternative. The window of programmatic first-mover advantage is closing. For ecommerce marketers, the 2020 holiday shopping season represents an unprecedented opportunity. COVID-19 has hurled us five years into the future in terms of addressable market size, and giants like Amazon have doubled their profits . The industry at large is expected to grow by at least 20% before the end of the year, with much of that growth attributed to mobile shoppers . On the other hand, high unemployment, presidential election dynamics and a growing national debt could lead to a shorter, flatter, myopic holiday shopping season in the United States, traditionally a tentpole market. This confluence of …

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Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s pick up where we left off. Last Wednesday morning, I laid out a few reasons why it’s unreasonable to force Google to pay to link to publishers in the main search results. Instead, Google has been pushing its News Showcase as a mechanism to compensate news publishers. Since then, Seven West Media (which owns 21 publications) has become the largest Australian news media organization to get on board with News Showcase. In France, News Showcase has evoked mixed reactions: “These opaque agreements don’t ensure the fair treatment of all news publishers, since the calculation formula isn’t made public,” Spiil, the union for …

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