As the right catches election-fraud fever, Facebook denies its role in spreading lies

{ object.primary_image.title }}

Data from its own analytics site, CrowdTangle, shows that posts sharing links from the likes of Breitbart and OAN are getting the most interactions on Facebook after the election. Analytics data from the company CrowdTangle shows that a lot of right-wing propaganda about the election is being passed around on Facebook right now. But Facebook says the data is misleading—even though it owns CrowdTangle, which is a tool to help outsiders understand what’s happening on social media. Read Full Story

Read Full Article on Fast Company

Facebook weighs banning political ads before the 2020 election

{ object.primary_image.title }}

As hundreds of advertisers boycott the the social media monolith over its divisive content, a political blackout may be coming in the lead-up to the 2020 presidential election. Political ads on Facebook have long proven a lightning rod for controversy. They’re all too easy to pack with misinformation , while removing misleading ads is its own separate ordeal. Experts such as professor and digital rights advocate David Carroll have long suggested banning microtargeted political ads from Facebook, following the Cambridge Analytica fiasco from the 2016 election . Read Full Story

More

Facebook eased fact-checking rules for conservative pages, report says

{ object.primary_image.title }}

A report from NBC News says that Facebook isn’t following its rules around misinformation for right-leaning users. A new report from NBC News shows that Facebook employees gave conservative pages a pass for sharing misinformation, flouting its own rules. The news comes months after reports that Facebook CEO Mark Zuckerberg was hosting off the record dinners with conservative journalists in attempts to ameliorate concerns that his platform is biased against them. Read Full Story

More

Analytics Consulting

{ object.primary_image.title }}

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need. That’s the good news. Most companies think their data is clean; that they’re making good decisions with the data they have. Most of these companies are wrong; they just don’t know it yet. This is why companies need analytics consulting. They don’t know what they don’t know. Today, I’ll show you how to find the right analytics consultant for your business. 4 Ways an Analytics Consultant Can Help Grow Your Business Many companies make the wrong assumptions. Using a tool like Google Analytics, clients think all they have to do is drop the tracking code into …

More

The 3 Best Analytics Companies of 2020

{ object.primary_image.title }}

You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds. But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. Before you make this important decision, equip yourself with the information we’ve outlined in this article so that you can make the best choice for your needs. The 6 Characteristics That Make a Great Analytics Company When choosing the right analytics company to work …

More

The Advanced Guide to Facebook Watch

{ object.primary_image.title }}

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

More

How To Use Events To Optimize Your Facebook And Google Ads Campaigns

{ object.primary_image.title }}

Your website is bustling with activity. Visitors are constantly interacting with your website. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction of a visitor with your website – a pageview, a click – can be used to better understand your audience . And when you understand your audience better you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events Events are user interactions that don’t involve loading another page on your website. In ecommerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form. As opposed …

More

A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

{ object.primary_image.title }}

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

More

19 Strategies That’ll Help You Become an Influencer

{ object.primary_image.title }}

Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

More

What is Programmatic Buying For PPC?

{ object.primary_image.title }}

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. What Is Programmatic Buying? Previously, buying ads was a long and arduous process. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient. The rise of programmatic advertising has sped up the …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11292, ajax_url='/api/hit/ajax/', hits='2')