As tech offices close for coronavirus prevention, what happens to hourly staff?

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Tech giants are committing to pay the employees who make the office run, even when everyone is working from home. Millions of Americans have been advised to work from home as a precaution against COVID-19, and in Washington and California—states that have been hit particularly hard by the coronavirus outbreak—that means major tech headquarters and campuses are now empty. Those offices also employ cafeteria workers, janitorial staff, and even shuttle drivers, who are hourly rather than salaried. For the workers who make those offices run, working remotely isn’t an option. If there’s no one to feed, clean up after, or shuttle, what happens to them? Read Full Story

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5 habits of people who are especially productive working from home

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Effective remote work involves these five habits, which prevent feelings of burnout and isolation. Before many office workers transitioned to remote arrangements, the thought of working from home sounded like a dream. Who doesn’t love the idea of ditching the commute and staying in your sweats? But those of us who have been working from home for years know the reality, and it isn’t always as stress-free as it sounds. Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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7 ways to manage remote workers with emotional intelligence

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Physical distance also creates psychological distance, making it more difficult to connect on an emotional level. The COVID-19 crisis has more people working from home than ever, accelerating a trend that was already well established. The main driver of the push to remote work in the past was organizations wanting to attract and retain top talent that asked for the option. Even before the pandemic, surveys showed that 80% of employees would work from home at least part of the time if they could. And now, many that have been forced to have their staff function remotely during this crisis will have a powerful reason to continue to do so. Global Workplace Analytics estimates that an organization can save $11,000 per employee per year on average from savings on office space, furniture, electricity, and parking. One major issue, however, remains. Engaging staff, making them feel appreciated and part of the …

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Here’s how you can still pay your domestic workers during the coronavirus crisis

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A new campaign explains that people should keep paying the people who clean their houses, even if they’re not working. With millions of Americans working from home and sheltering in place, the need for domestic workers—who clean homes, look after children, and care for aging family members—has plummeted. Seven out of 10 domestic workers in the U.S. have lost 100% of their income because of the coronavirus crisis, according to the National Domestic Workers Alliance . A new campaign points employers toward ways they can support those workers, even if they’re no longer visiting our homes. Read Full Story

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The coronavirus crisis is hitting childcare workers especially hard

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As families try to limit their exposure to coronavirus, the childcare industry is becoming collateral damage. Five daycare workers and nannies share how they’re making ends meet. Between school closures and shelter-in-place orders to curb the spread of COVID-19, parents across the country are now quarantined with their children. For those who have the ability to work from home, this has meant juggling a variety of roles in addition to their full-time jobs. Read Full Story

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Google My Business: FAQ for Multiple Businesses at the Same Address

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Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at …

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