As Streaming Grows, Smart TV Viewing Surges

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The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming report [download page]. Amidst this growth in viewing time, Smart TVs… Read More » The post As Streaming Grows, Smart TV Viewing Surges appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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One-Quarter of TV Time is Now Spent Streaming

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Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience Report [download page] finds that, among streaming-capable homes, one-quarter of TV screen… Read More » The post One-Quarter of TV Time is Now Spent Streaming appeared first on Marketing Charts .

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The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

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Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More » The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts .

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TV Everywhere Accounts for More Premium Ad Views Than Streaming Services

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While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel, which found that TV Everywhere commanded 40% of total ad… Read More » The post TV Everywhere Accounts for More Premium Ad Views Than Streaming Services appeared first on Marketing Charts .

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More YouTube Viewing is Happening on TV Screens

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Connected TV devices accounted for about half (48%) of global streaming video viewing time in Q2 this year, but how has this influenced YouTube viewing? Conviva’s State of Streaming report [download page] for Q2 explores how consumers are choosing to engage with the video platform right now, as well as the latest changes in overall… Read More » The post More YouTube Viewing is Happening on TV Screens appeared first on Marketing Charts .

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Most Streaming Video Viewing Took Place on a TV in H1

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Nearly 8 in 10 (77%) CTV ads were live in H1 2020, compared to 30% of desktop ads, reports Freewheel in a recent study [download page] on the US video marketplace. Focused on H1 2020, the study notes key viewing behaviors, particularly since the pandemic. The study found that nearly three-quarters of premium digital video… Read More » The post Most Streaming Video Viewing Took Place on a TV in H1 appeared first on Marketing Charts .

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HBO Max sees subscribers surge due to Warner Bros. movies debuting direct to streaming

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Releasing hits like ‘Godzilla vs. Kong’ for free on the service the same day the film landed in theaters has paid off. AT&T has reported that HBO and HBO Max had a terrific first quarter of 2021, reports Deadline . The company’s subscription and streaming services added 2.7 million subscribers in the quarter that just ended. That subscriber growth can be thanked in large part to WarnerMedia’s controversial decision to release all 2021 Warner Bros. films on HBO Max the same day they debut in theaters. Read Full Story

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Time Spent With Streaming Audio Increased Since COVID-19

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It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes. Indeed, per recent data from Comscore, US households have increased their average daily audio streaming by almost one hour… Read More » The post Time Spent With Streaming Audio Increased Since COVID-19 appeared first on Marketing Charts .

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Chromecast and Roku Viewers Are the Most Engaged

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Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s latest State of Streaming report [download page]. Here’s a breakdown of what the final quarter of 2020 indicated about the state of the streaming landscape. Based on data from Q4 2020, Chromecast was the streaming device that… Read More » The post Chromecast and Roku Viewers Are the Most Engaged appeared first on Marketing Charts .

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