Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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1 in 12 Fortune 500 Companies Are Using TikTok

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Fewer Fortune 500 companies are using social media platforms such as Twitter, Facebook and Instagram this year than did last year. However, their use of public-facing corporate blogs has increased, and some have even started using TikTok, according to the latest annual analysis of Fortune 500 corporate social media usage from the University of Massachusetts… Read More » The post 1 in 12 Fortune 500 Companies Are Using TikTok appeared first on Marketing Charts .

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Take a peek at some of this year’s Best Workplace for Innovators awards applicants

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More than 500 companies have applied—from 26 countries on four continents. With two weeks remaining before the March 20 final deadline, Fast Company has already received more than 500 applications for our second annual Best Workplaces for Innovators awards. This year’s pool—from 26 countries on four continents—includes companies and organizations of all sizes, from small nonprofits to Fortune 500 multinationals. Read Full Story

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Forget leaning in or out: These are the questions we should be asking women (and men)

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A GM at Techstars says, “Rather than asking women (and now men) to lean in or lean out, why not ask them what they would do if they could set the goals and make the rules?” In the last decade, we’ve seen an increase in the amount of capital going to female founders , a slight increase in the number of Fortune 500 companies led by women , and more women than ever holding corporate director positions . But at the current rate of change, we won’t see gender parity in the workforce for 150 years. Yes, there is progress, but the end results are abysmally low. Read Full Story

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AI marketing technology tools pricing guide 2020

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30-second summary AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. We run through some of the best options that currently exist: their functionality, the different packages available, and how much they’ll each set you back. The amount of data that we collectively produce has reached astronomical levels. For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? And how can I appeal to them? We’re going to explore some of the best AI-based marketing tools currently on the market. …

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