As Mobile Grabs More Marketing Budget Share, Challenges Persist

With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO Survey has revealed that the share of marketing budgets dedicated to mobile has exceeded social for… Read More » The post As Mobile Grabs More Marketing Budget Share, Challenges Persist appeared first on Marketing Charts .
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