As Mobile Grabs More Marketing Budget Share, Challenges Persist

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With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO Survey has revealed that the share of marketing budgets dedicated to mobile has exceeded social for… Read More » The post As Mobile Grabs More Marketing Budget Share, Challenges Persist appeared first on Marketing Charts .

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More People Are Streaming TV Shows and Movies on Their Smartphones

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The number of smartphone household in the US that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way to a rise in regular premium video streaming on mobile phones, per a new report [download page] from Hub Entertainment Research. Of… Read More » The post More People Are Streaming TV Shows and Movies on Their Smartphones appeared first on Marketing Charts .

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Communications Pros Struggle With Tightening Budgets, Measurement

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One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download page] from PRWeek and Cision. Some 20% share of the more than 500 agency and in-house… Read More » The post Communications Pros Struggle With Tightening Budgets, Measurement appeared first on Marketing Charts .

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The Majority of Smartphone Owners are Open to Chatbots, but Some Remain Unsure

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A majority (55%) of smartphone owners around the world are open to some form of chatbot communication with businesses, though the largest share would still prefer to make a phone call, according to a recent report [download page] from Mobile Ecosystem Forum (MEF). Compared to the popularity of online chat, consumers remain split on chatbot messaging,… Read More » The post The Majority of Smartphone Owners are Open to Chatbots, but Some Remain Unsure appeared first on Marketing Charts .

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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‘Modern living is tough’: Toms founder launches a wellness kit inspired by his own struggles

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Burnt out from building a $600 million business, Blake Mycoskie is ready to share what he learned on the path back to health. But is the self-care industrial complex ready to turn off its smartphone? If you’ve ever downloaded an app to keep track of your well-being, welcome to the club. There are more than 250,000 mobile health and fitness apps on the market. Unfortunately, according to a recent survey out of Bond University, there’s not much evidence that they get results. Past research has found that about one-third of people give up on fitness trackers within six months. Read Full Story

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

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30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Curious to unravel all these answers? Dive in! As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more. These are some key findings: …

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders

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Close to half (47%) of marketing leaders say that when it comes to developing impactful and effective content, having the budget to develop high-quality content at scale is among their top-3 challenges, making this the most widely cited obstacle, per a recent report [download page] from the CMO Council and Rock Content. Furthermore, when asked… Read More » The post Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders appeared first on Marketing Charts .

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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

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Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. It's Dr. Pete …

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