As companies try to address racism, a generic response is no longer enough

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Where a simple statement might once have been enough, companies that don’t match actions to words aren’t cutting it anymore for consumers. When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of lending discrimination and its lack of Black executives. Similarly, companies including Estée Lauder, Pinterest, and Facebook were also blasted for taking strong public stances against racial injustice while failing to address racism within their own organizations or make progress diversifying their workforce and management ranks. Criticism of hollow corporate statements on social media has been so widespread that it even earned its own hashtag: #pulluporshutup. Read Full Story

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4 essential behaviors of the most inclusive leaders

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A director of DEI at McLean & Company says inclusive leaders become beacons for top talent, allowing the organization to more easily attract the best of the best—and even more critically, retain them. Accelerating support for Black Lives Matter, the #MeToo movement, and Indigenous rights is pushing organizations to examine their own practices around recognizing and working to eliminate social inequities and systemic racism. The pandemic only intensifies this trend. HR leaders’ efforts are focused on addressing challenges around diversity, equity, and inclusion (DEI) and building a diverse workforce that keeps top talent from heading for the exits. Read Full Story

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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One Microsoft designer’s quest to make the industry more inclusive

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Maurice Woods, founder of the Inneract Project, has spent 15 years teaching Black and brown kids about creative professions. What he’s learned could change design as we know it. Over the past few months, companies have rushed to beef up their diversity bona fides, posting messages in support of Black Lives Matter and implementing programs to increase equity. But many critics say these efforts are just window dressing—they do nothing to address issues of systemic racism and inequality in the country. Read Full Story

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6 ways leaders can combat racism in the workplace

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The CEO and founder of Supportful, who is gay and half-Japanese, says it is this diversity and experience that equipped him with the skills necessary to be an empathetic founder and understanding leader. I am filled with sorrow and heartache as I watch the nation’s ongoing racism crisis boil over into streets across every state. Tremendous change is needed to address the issues facing black people and other people of color. Many business leaders and authorities are grappling with how to appropriately take responsibility and act to address these conversations. We must confront racial injustices now, as a standard practice, not just when it is in vogue. While no two businesses are the same, and each has its own unique challenges, the following recommendations should be universal to every organization. Read Full Story

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The Definitive Guide to Online Reputation Management

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business …

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‘Blatant racism in practice’: For Pinterest whistleblowers, COO’s settlement is a slap in the face

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Critics say Pinterest’s $22.5 million settlement with its former COO highlights the company’s inequitable treatment of the Black women who first alerted the world to Pinterest’s discrimination problems. Earlier this week, Pinterest settled a gender discrimination lawsuit with its former chief operating officer for $22.5 million—one of the largest public individual settlements for gender discrimination in history. The seven-figure award goes to Francoise Brougher, once the number two executive at Pinterest, who says she was fired in retaliation for raising claims of pay disparity, discrimination, and exclusion at the virtual pinboard company. Read Full Story

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8 ways to make lasting change for Black-owned businesses

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The cofounders of BBG Ventures say, “We’ve been drawing from a breadth of Black voices, social justice organizations, and anti-racism reading to learn how to be better allies. These are eight steps we can all commit to.” If you’ve been reading and listening to Black voices in the wake of the deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd, one thing is very clear: This has to be more than a social media moment. Let’s start with the acknowledgment that systemic racism has been with us for 400 years and is just as virulent and present as ever. Read Full Story

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To fight systemic racism, protest ‘leadership’—not just leaders

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Before we offer the usual mix of heartfelt sentiments and practical solutions, those of us in the leadership industrial complex must admit a shameful truth. The killing of George Floyd, the latest in a string of African American casualties of racial injustice, has not just sparked global protests. It has mobilized leaders in businesses and universities to join their counterparts in politics to make public statements of support for the black community. Expressing outrage and dismay. Calling for justice. Renewing their commitments to fairness, diversity, and equality. We have had enough, many of those welcome statements say, and we are not doing enough. It’s hard to disagree. Read Full Story

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This is how companies can meaningfully support Black-owned businesses

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Five easy ways companies can drive significant change to boost Black-owned businesses all year long. 2020 was one of those years that will “live in infamy” as President Franklin D. Roosevelt put it. And, with the first weeks of 2021 giving its predecessor a run for its money, there has been little time to come up for air, pause, reflect, and respond to any of the events we have endured. Read Full Story

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