Are dog-food startups like Farmer’s Dog and Wild Earth worth the price? We asked an expert

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An investigation into the Farmer’s Dog, Wild Earth, Jinx, and other gourmet dog food brands. After my Bernese mountain dog, Huxley, had a bad run-in with a rawhide bone, I learned the hard way that dogs can have sensitive stomachs. But the wrong food can cause much worse than tummy trouble. All it takes is a few minutes of research to find tons of food recalls and class action lawsuits about bad kibble. A new batch of boutique, direct-to-consumer dog foods promises to keep your best friend happy and healthy. They have beautiful branding and gorgeous Instagram ads, and they feature buzzwords such as “human-grade,” “grain-free,” and “fully transparent ingredients.” But are they worth it? We got in touch with Hunter Finn, D.V.M, TikTok’s favorite veterinarian , about dog-food marketing myths —and the best tips to avoid them. “Instead of falling for marketing tactics, we as pet owners need to be more diligent in selecting the food we choose to feed our pets,” Finn says. Here’s how. Read Full Story

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Search insights and shifting consumer behaviors and trends during COVID-19

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As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

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This biotech pet food startup is growing chicken protein to make dog treats

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Vegan food isn’t always the best option for pets—but that doesn’t mean a has to die to feed them. While some “cultivated meat” startups work on the technology to grow steak and burgers to serve in restaurants in place of farm-raised beef, a startup called Bond is using biotech to satisfy a different palette: it’s animal-free chicken protein is going in dog treats. And there’s a possibility that cell-based pet food might make it to market faster than the versions designed for humans. Read Full Story

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5 emerging tech and how to leverage them for marketing success

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30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a niche network that is Gen Z heavy, has an audience that’s uber-engaged, and offers its own advertising placements that can be catered to reach this audience, like in-stream and video advertising. The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. Pinterest’s demographics and usage are a match made in heaven for a wide swath of B2C products. Whether it’s fashion, home decor …

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My performance review encouraged me to to be more transparent, so I’m writing this article

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This founder is putting board and employee feedback into practice. Like most founder-CEOs, I have done it all at my company. At Farmer’s Fridge, which sells fresh food via our vending machine-style refrigerators, I have also made meals, done deliveries, built and serviced Fridges, done sales and marketing, managed our chart of accounts, and obsessed about our customers. The truth is that I am simultaneously the most qualified person on earth for my role and would probably not get it today if I applied. Read Full Story

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

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Posted by MiriamEllis Image credit: Kenneth Leung , Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each …

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This startup turns food waste into new brands

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By offering developing farmers simple technology to preserve their crops and a distribution supply chain, Agricycle creates new markets for farmers. For female farmers growing mangos or pineapples in Kenya or Uganda , one of the main businesses challenges is simply getting food to customers: Without access to refrigerated storage or efficient transportation, food often spoils before it gets to a market. Overproduction is another problem, many tiny farms grow the same crops as neighbors flooding the market at harvest time. A startup called Agricycle is working to build new brands that can save food that would otherwise be lost—and help boost the incomes of rural families living in extreme poverty. Read Full Story

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Spending more time with your dog? These 12 ingenious toys and accessories will make both your lives happier

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Your furry quarantine buddy deserves the best treats, toys, and times. Across the nation (and even the world ), animal shelters and adoption centers are empty, thanks to a massive boom in folks reaching out to bring four-legged friends home. Petfinder (the online pet adoption platform) saw a 116 percent increase in adoption inquiries in the second half of March, according to Vox , and shelters across the country are fresh out of dogs . It’s one of the happiest stories to come out of the pandemic, and having a dog around really does help. Experts at the Centers for Disease Control and Prevention (CDC) say pets can help ease “ loneliness and depression by giving us companionship. ” Whether you recently took in a new furry friend, or just have been spending a lot more time with them at home, we’ve rounded up a list of gear, treats, and …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

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Humans can now infect their pets with the coronavirus

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A pet dog, a Pomeranian, has tested positive for the virus after its owner came down with the disease in Hong Kong. If you’ve got the coronavirus or think you may have it, you’re probably following the recommended precautions of self-isolating from your friends and family. But now it appears that infected people need to isolate themselves from their pets as well. That’s because Hong Kong has reported its first human-to-animal transmission of the coronavirus. Read Full Story

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