Are consumers finally sick of consuming? Here’s how brands can adapt

{ object.primary_image.title }}

What’s a business to do when customers find the concept of acquiring stuff distasteful? Is it finally happening? After decades of buying more clothes, shoes, books, furniture, sheets, toys, throw pillows, accessories, doodads, and thingamabobs than anyone could possibly need, have consumers gotten tired of consuming? We now produce 100 billion articles of clothing every year, for only eight billion humans. And developed countries are consuming more than their fair share of the world’s resources. Take America, which makes up only 5% of the global population, but consumes a quarter of the world’s energy. Read Full Story

Read Full Article on Fast Company

The case for never buying new clothes again

{ object.primary_image.title }}

Changing the way we think about clothes is a revolutionary act. Mending has baggage. Patched clothing speaks of shame and poverty and drudgery, even of slavery. But mending is a big word. It’s about repairing more than clothes. History, for example, which must be unpicked and remade, healing systemic injustice, making reparations, exposing scars. Clothes historians do this via what we wear, which turns out to be more important than we realized. Visible menders do it literally, by stitching new stories onto the worn fabric of our lives. They’re just clothes, but if enough people adopted more creative ways of sourcing, tending, and mending them, we’d fix much that’s wrong with the world. Read Full Story

More

This DIY mask test kit finds that your neck fleece isn’t really helping

{ object.primary_image.title }}

Scientists developing a tool to help mask manufacturers make sure their cloth masks actually work found some masks work better than others, and one kind works particularly badly. If you buy a cloth mask online—whether from Amazon or Etsy or a large manufacturer such as Adidas—you’ll see a warning reminding you that what you’re buying isn’t medical grade. And while the evidence continues to mount that cloth face masks work, it’s also true that every mask isn’t equally effective, and many companies now making masks are doing it for the first time. In the absence of regulation for cloth masks, as shortages of more proven N95 masks continue, how can consumers or the manufacturers making masks know how much protection they offer? Read Full Story

More

Assessing the ecommerce marketing landscape, or what changed in 2020?

{ object.primary_image.title }}

30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

More

Search insights and shifting consumer behaviors and trends during COVID-19

{ object.primary_image.title }}

As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

More

Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

{ object.primary_image.title }}

30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

More

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

{ object.primary_image.title }}

With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press release] from SparkPost and SurveyMonkey found that more than half of consumers always (20%) or… Read More » The post What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened? appeared first on Marketing Charts .

More

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

{ object.primary_image.title }}

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10 agreed that in today’s world,… Read More » The post 2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies appeared first on Marketing Charts .

More

Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade

{ object.primary_image.title }}

It’s clear that the COVID-19 pandemic has not only had a significant impact on marketing and advertising but also on consumer spending behavior. New data released by Gallup shows that half (51%) of the American consumers surveyed in April say that in recent months they have spent less money than they used to. This comes… Read More » The post Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade appeared first on Marketing Charts .

More

Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

{ object.primary_image.title }}

30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=1015, ajax_url='/api/hit/ajax/', hits='5')