Are Advertisers Breaking Through to Multicultural Groups?

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While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target. It certainly seems as though marketers are missing out: a new report from Horowitz Research reminds that diversity in advertising can have a positive impact on the purchase decisions of… Read More » The post Are Advertisers Breaking Through to Multicultural Groups? appeared first on Marketing Charts .

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Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising

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The majority of US adult consumers are more likely to give their trust and loyalty to brands they see as being purpose-driven. But where do consumers learn about brand-supported causes? The latest The Checkout [download page] from The Integer Group shows that advertising is one of the main ways shoppers hear about brand-supported causes for… Read More » The post Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising appeared first on Marketing Charts .

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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IAB, AANA trade words over advertisers avoiding news coverage of COVID-19

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Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

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B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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US Online Media Spend in 2019 and the Outlook for 2020

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Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

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Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report [download page] from Tinuiti. In the first quarter of 2020 US advertisers dedicated… Read More » The post US Advertisers Moving More to Top-of-Funnel Objectives on Amazon appeared first on Marketing Charts .

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

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30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming free of cost Ad-Supported Video on Demand (AVOD) is a very wide scope across the diverse UK consumer base The four CTV viewer base segments and ad targeting insights – Streamloaders, Jet Streamers, Do-it-all Streamers, and Silver Streamers More insights into their preferred screens, whether they consume ad-supported content, when they are watching CTV, and their interests What’s the best day to advertise on CTV? Find out! CTV equals more advertising opportunities for Ad-Supported Video on Demand (AVOD) Connected TV (CTV) might just mean “Constantly connected consumers” TV. CTV is the coming of age technology for consumers to access visual …

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