Architecture’s top prize finally acknowledges women designers

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Yvonne Farrell and Shelley McNamara have been awarded the prestigious Pritzker Prize. Until this year, only three women had won the award. Women have developed an intimate understanding of the spaces we occupy, thanks to the expectations patriarchy has placed upon us. Given how closely women have been associated with the domestic space in particular, it’s hardly surprising that some of the strongest interior designers—and architects—have not been men. From Greta Magnusson Grossman’s functional midcentury furniture to Zaha Hadid’s undulating facades, women’s design has pushed boundaries and shattered conventions, even when the industry often lets those efforts go unrecognized. Case in point: In the Pritzker Architecture Prize’s 41-year history, only three women have won. Until this year. Read Full Story

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Fast Company is hiring an architecture and urban design journalist

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Come work with us! Co.Design , Fast Company ‘s award-winning design news channel, is looking for an intrepid reporter and writer to cover architecture and urban design. You should have daily reporting experience, and you should be a critical thinker who’s as comfortable writing short news posts as you are reporting a 2,000-word feature. This is a full-time freelance position with competitive pay, no benefits. To apply, send your résumé, three clips, and a short note explaining why you’re interested in the job to Co.Design editor Suzanne LaBarre: suzannelabarre at gmail dot com. Read Full Story

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What a digital-only world means for your marketing strategy

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30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. Challenges in companies are mostly organizational. Better alignment is needed between marketers and engineers. One tip for marketers? Invest in the website. This past Friday saw the latest in our weekly series of briefings for our peer network . We were pleased to welcome (remotely) Alex Schaefer, Chief Revenue Officer at DeepCrawl. DeepCrawl is a pioneer in enterprise cloud-based web crawling technologies and Schaefer is clearly in a unique position to observe what is going on in digital marketing as the coronavirus pandemic triggers a global change in consumer habits. It was a fascinating presentation. Particularly for marketers yet to make the proper leap into organic search marketing. Here are my key takeaways. How have …

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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AI applications for digital out of home advertising

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30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Advances in technology will allow us to hold a true interaction with the consumer, using deep fake technology in real time. Currently it’s a resource intensive task that requires content to be rendered ahead of time but with faster machines this can happen in real time. AI can be used with facial recognition technology to detect how much a person likes an advert by their facial expression and creative can be tweaked and updated depending on gender and age demographics in real time. …

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Nike launches a maternity line—after facing criticism for treatment of pregnant athletes

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The collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always supported women. Today, Nike debuts Nike M, a maternity collection, over a year after facing a congressional inquiry over allegations that the company discriminated against pregnant athletes. Over the past two years, the sportswear giant has walked a tricky tightrope of trying to appeal to diverse female athletes, while simultaneously facing accusations that its workplace culture and internal policies have been harmful to women. Nike has launched a sports hijab , a plus-size line, and the jerseys for the women’s World Cup soccer team. Nike M is its first collection for pregnant women. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Bad design kills: Why COVID-19 spread like wildfire at one of America’s worst prisons

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Poorly designed architecture has exacerbated the spread of COVID-19 at San Quentin, where more than two-thirds of inmates have been infected. In California’s San Quentin State Prison, the toll of the coronavirus has been staggering. More than two-thirds of the prison’s roughly 3,200 inmate population has been infected with the virus, and 25 people there have died, including one guard . According to experts, a major reason the outbreak has been so extreme in San Quentin and at other prisons is their design. Read Full Story

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Why visual design has never been more important for educating the masses

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Graphic designer Denishia Macon talks to Doreen Lorenzo about design’s power to educate, brands chiming in on social justice movements, and the challenges facing Black designers today. Denishia Macon is the lead graphic designer and design consultant for Macon Designs . She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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These are the 10 best sustainable buildings of 2020

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These bold designs push the envelope in terms of aesthetics and emissions reduction. Buildings generate nearly 40% of the world’s CO2 emissions—and since two-thirds of the buildings that exist today will still be around by the middle of the century, architects need to rethink their design now to have a chance of meeting goals for a net-zero economy. The industry is shifting, and sustainability has become a standard part of architecture. But some projects go further than others. Each year, the American Institute of Architecture Committee on the Environment selects the 10 best designs. Here’s the list for 2020 . Read Full Story

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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

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Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira . Now, throughout my time, I've launched a number of creative content and digital PR campaigns, …

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