Apple stock is splitting: Here’s what that means and what you need to know

{ object.primary_image.title }}

In late August, owners of AAPL will have four times the amount of shares they previously owned. But the total value of those shares won’t be four times higher. Here’s why. Apple had an astonishingly good earnings call yesterday. Scratch that: It’s was absolutely phenomenal. Despite the pandemic and the severe economic consequences it has had, despite Apple closing virtually all of its retail stores at some point during the last quarter, and despite disrupted supply chains around the world, Apple posted record third-quarter results . Read Full Story

Read Full Article on Fast Company

7 Key Strategies That You Must Learn From Apple’s Marketing

{ object.primary_image.title }}

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?” Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion . That’s astounding. But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has? Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies . Apple’s marketing mix creates raving fans …

More

Apple’s new privacy ad has a ton of Easter eggs. Here’s what they reference

{ object.primary_image.title }}

The humorous new “Over Sharing” spot uses clever real-world scenarios to show off the invisible privacy features iPhone’s use to protect users from prying eyes. Apple has always had a heavy focus on user privacy when it comes to its hardware and software. That focus is no more evident than in this year’s upcoming iOS 14, which packs more privacy features into the iPhone’s operating system than there’s ever been. And as privacy is increasingly becoming more of a front-line issue with your average “non-techie” user, it’s no wonder Apple has boosted its marketing efforts in recent years to show off just how much effort the company puts into protecting its users’ privacy. Read Full Story

More

The 10 Best Apple Watch Apps for Business

{ object.primary_image.title }}

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Apple Watches: The Basics Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist. What can you do with an Apple Watch ? Answer calls Record voice memos Listen to podcasts Receive iPhone notifications Pay …

More

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

{ object.primary_image.title }}

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

More

2021 Local SEO Success: Expert Tips & Predictions

{ object.primary_image.title }}

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh , Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local business owners broke down barriers to keep communities connected. …

More

Yes, you can launch a new product in the pandemic. Here’s how

{ object.primary_image.title }}

An entrepreneur lays out four ways to determine whether this is the right moment to bring a new solution to market. We’re living in unprecedented times. Organizations have been forced to rapidly adopt and accommodate largely remote workforces and technology is being leveraged and relied upon in ways we never could have imagined even a few months ago. The norms we had all grown accustomed to are no longer. Despite our need to adjust and adapt to so many changes at once, it doesn’t mean that innovation has to stop—and in fact in every transformation there is incredible opportunity. But as a vendor and partner to your customers, in these unusual times how can you gain the clarity to know whether this is the right moment to bring a new solution to market? Read Full Story

More

How to Target Generation Z Through Paid Ads

{ object.primary_image.title }}

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials . In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly. The ages of those considered to be in Generation Z vary by source. To add to the confusion, there’s also different terminology used to describe them. While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers . For this article, I’m using the definition from Pew Research Center, which categorizes anyone born …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6555, ajax_url='/api/hit/ajax/', hits='2')