Apple sidesteps bias debate by leaving Siri’s gender up to you

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A new version of iOS leaves it up to the user to decide between female and male voices. For a long time, Apple’s Siri voice assistant used a female voice. It was originally the voice of the voice-over artist (and former Roy Orbison backup singer) Susan Bennett. Later, Apple began adding both male and female voice options that the user could select, and in some countries the default was male. But in the U.S., the default has always been female–until now. Read Full Story

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The iPhone’s new Siri breaks all of Apple’s design rules—and it’s genius

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The new Siri makes IBM’s Watson look like a dunce. Apple introduced Siri nine whole years ago now, firing the first shot in the voice assistant wars that would quickly be joined by Google and Amazon. Apple still controls a significant portion of the voice assistant market, if not a majority , but pretty much everyone agrees: Siri is a missed opportunity that doesn’t feel as smart or as necessary as competing products. Read Full Story

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For the next generation of young women, your influence starts with your voice

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To prepare girls or success, we must teach them skills on how to effectively advocate for themselves, productively influence others, and compromise with integrity. If you’re like many of my female friends and me, you might also remember when you first realized that you were being paid less than a male colleague at work, were taking less time off than your male coworkers, or were being overlooked for a promotion or a coveted assignment because you hadn’t asked to be considered. Or you recall the time you didn’t ask for more help on the home front, only to be stuck juggling a last-minute request at the office that delayed your departure along with the children’s complicated after-school schedule, the dog sitter who quit, and an overdue birthday present for your nephew. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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3 ways gender ‘brain diversity’ can make Joe Biden and Kamala Harris better leaders

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The neurobiological differences in the male and female brain create an all-powerful strategic advantage, says this leadership neuropsychologist. As an organizational neuropsychologist, I celebrate the unprecedented and long-overdue collaboration of a male and female brain that Joe Biden and Kamala Harris will bring to the White House. Why? Because modern neuroscience tells us that “brain diversity” opens up an awesome advantage in leading, governing, and executive decision-making. Think of it as rocket fuel for powering the best of collective intelligence. Its potential to create the kind of positive, transformational change that America needs right now is enormous, especially amid the dueling health and economic crises caused by the COVID-19 pandemic. Read Full Story

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TikTok vs. Snapchat: A guide for marketers

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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. If you’re not sure where your brand fits in – or if it even fits in at all …

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Understanding the role of voice in martech

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30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms. Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that …

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

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30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. Pinterest is popular for holiday season shopping and planning as people begin here before any other search engine. Dive in to discover all of the insights! Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. Shape of the global digital landscape As of April 2020, …

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