Apple is teaming up with Johnson & Johnson to see if the Apple Watch can reduce stroke risk

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The Apple Watch’s ECG sensor may be able to help at-risk wearers identify conditions for a stroke before it happens. Apple and Johnson & Johnson have announced they are teaming up for a new groundbreaking study to see if the digital health tools included on the Apple Watch could help reduce the risk of stroke by detecting anomalies with the heart earlier than a person would become aware of them. Read Full Story

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Can your Apple Watch help prevent a stroke?

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In its most ambitious study yet, Apple wants to see if its wearable can affect people’s health in a meaningful way. Apple has announced another health study in partnership with Johnson & Johnson, this time aimed at proving the Apple Watch can prevent stroke. Called Heartline, it’s the company’s most ambitious medical research project yet, testing the limits of how useful wearables are in the context of daily health. Read Full Story

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

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Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been finding ways to be helpers as we all navigate this new normal. Donate and shop For those who have steady income during this time of economic uncertainty, it’s more important than ever to support local businesses and charitable organizations. Many employers, Moz included, offer charitable donation matching to make use of as well. Food …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

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Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today …

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Former Google recruiter: Here’s how to ace a remote job interview

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Just because you’re in the comfort of your own home doesn’t mean it’s okay to dial into a remote job interview wearing an old pair of sweatpants. Experts predict that more than half of US jobs are at risk because of coronavirus, as companies lay off staff and put in place hiring freezes. But many–the likes of Slack, Apple, and Microsoft—are still looking to build out their teams. Read Full Story

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring …

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The Apple Watch is finally becoming a sleep tracker

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Apple has long been interested in helping users monitor their sleep, but the Watch hasn’t had the battery life necessary to do so. Since its launch way back in 2015, the Apple Watch has been designed for wear in the daylight hours, and to be left on its charging pad at night. But during its virtual WWDC keynote Monday, the company announced that sleep features are part of its forthcoming watchOS 7 operating system. Read Full Story

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