How AI fits into the martech landscape

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30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Today, we’re at a place where buy-side solutions are emerging that operate a layer above the platforms themselves, working to orchestrate your spend, targeting and even creatives across channels. A range of emerging vendors are out …

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How Adobe uses AI internally to drive growth

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30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn Tools and techniques are getting more sophisticated with AI, but there are always bumps in the road Understanding your business, as well as a basic understanding of data science are key marketer skills in the AI era This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event . The talk offered practical advice and examples of how Adobe has increasingly used artificial intelligence and machine learning in their internal activities in recent years. Their practices are borne from the predictive power of customer experience metrics and their own data driven operating model (DDOM). The company is now moving to make these tools and techniques available to external partners. …

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Apple’s ‘Hi, Speed’ event: When and where to watch the launch of the iPhone 12 today

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This iPhone launch event is more important for the company than recent events because the iPhone 12 series is supposed to represent a “supercycle” for the smartphone. If Apple events were holidays, today could be considered the Christmas Day of Apple Events. That’s because Apple is just hours away from announcing its new iPhone 12 series of phones—as well as, perhaps, some other surprises . Read Full Story

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The 10 most innovative artificial intelligence companies of 2020

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Graphcore, Nvidia, and eight other companies pushing the art of AI forward. Artificial intelligence has reached the inflection point where it’s less of a trend than a core ingredient across virtually every aspect of computing. These companies are applying the technology to everything from treating strokes to detecting water leaks to understanding fast-food orders. And some of them are designing the AI-ready chips that will unleash even more algorithmic innovations in the years to come. Read Full Story

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What leading consultants say about the usage of automation in marketing

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30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 times more likely to have access to standard tools and technologies than the others. A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. According to a survey by Accenture, around 83% of more than 6,000 businesses accepted that technology is a crucial part of the human experience. As per a recent …

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Best Live Chat Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time. Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat. With that said, there are dozens of different live chat solutions available …

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