Unemployment extension update: Is the extra benefit $400 or $300? What’s taking so long?

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Many Americans are wondering what is happening with the latest coronavirus relief package and the extra unemployment ordered by President Trump. Heading into yet another weekend of inaction on Capitol Hill, many Americans may be wondering what is happening with the latest coronavirus relief package, the extra unemployment ordered by President Trump, and the promise of another $1,200 stimulus check. Short answer: Nothing is happening anytime soon. The politicians making these decisions are now consumed by political party season, and Washington is cleared out. The Democratic National Convention is next week, followed by the Republican National Convention, followed by 10 weeks of presidential election campaigning mania. Here’s the latest: Read Full Story

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Marketers Are Improving in Their Use of Omni-Channel Data: 4 Points

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As consumers continue to shop and browse across multiple devices, it appears that marketers have certainly caught up with the trend. The vast majority of those surveyed by Merkle for their latest report [download page] say that they have moved from traditional campaign strategies to more omni-channel approaches (88%) and that they have high visibility… Read More » The post Marketers Are Improving in Their Use of Omni-Channel Data: 4 Points appeared first on Marketing Charts .

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How AI fits into the martech landscape

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30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Today, we’re at a place where buy-side solutions are emerging that operate a layer above the platforms themselves, working to orchestrate your spend, targeting and even creatives across channels. A range of emerging vendors are out …

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Five changes in social advertising for brands during COVID-19

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30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

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