Anger and frustration can jump-start creativity. Use these 3 tricks to channel it productively

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Turns out that anger activates the part of the brain crucial to establishing behaviors that push us to pursue desired goals. Are you angry? Are you frustrated? You’re not alone. In fact, chances are you’re in the majority at the moment. Springtime saw millions of workers terminated or furloughed as a cureless, rampant virus took hold. And now a surge of human rights injustices are compounding our anger and frustration, and virtual activism is one of our only safe outlets. (Did you belligerently unfriend half your Facebook connections from high school this last month? I did.) With no end in sight, there’s certainly a lot to be angry about. Read Full Story

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LeBron James’ More Than A Vote and NAACP launch recruitment ad for election poll workers

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The campaign aims to recruit polling workers in vulnerable communities in Alabama, Florida, Georgia, Michigan, Mississippi, Ohio, Texas, and Wisconsin. Like many people back in June, LeBron James was frustrated and angry. Not only at the individual acts of police brutality and racism that sparked protests across the country, but also at the system that actively holds back those fighting for change. Read Full Story

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

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Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says. The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Methodology About a year ago, I decided to run a study in which I’d track a local finder for a single query — “breakfast (X city)” — to see if anything brands or the public did over the course …

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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This is how to keep your cool during an emotionally taxing conversation

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You don’t need to let anxiety and frustration overtake your negotiation and rationale skills. At one point or another, we’ve all lost our cool at work. Perhaps you pulled an all-nighter to finish a project, only to feel distressed when it was criticized by a client. Or maybe a coworker failed to pull their weight and dumped their work on you at the last minute. These everyday workplace aggravations can make your blood boil. Read Full Story

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It’s not that you don’t care. It’s that you’re mentally exhausted

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Four signs you’re mentally exhausted—and what to do about it. Laura Chouette Comparing your pre-pandemic self to your current self is a slippery slope. While you might have once been a creative, enthusiastic professional who eagerly took on new projects and opportunities for growth, these days, putting on pants can feel like a feat. Especially for those who traditionally classify themselves as type-A overachievers, going through a low-energy period may be frustrating and, at times, scary since it’s so out of character. Read Full Story

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

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Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check …

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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3 reasons why people tune you out—and what to do to be heard

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If you’re frustrated that your message isn’t getting through, you should ask yourself if you’re guilty of one of these common things. If you think you’re not being heard, the natural reaction can be to keep talking. But the more you say, the more likely it is that people will tune you out, says Joe McCormack, author of Noise: Living and Leading When Nobody Can Focus . Read Full Story

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