Android had the most vulnerabilities of any OS in 2019, says report

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Apple’s iOS didn’t make the list of most vulnerable products at all. A new report using data from the National Institute of Standards and Technology’s National Vulnerability Database has looked at the top tech products of the last 20 years and discovered which had the most vulnerabilities that left them susceptible to attacks from hackers and nation-states. Read Full Story

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The secret to mixing marketing with politics

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30-second summary: The concept of marketing and politics has always tended to reflect separation of church and state: a clear distinction, with some minor evidence of co-mingling. But as social issues and politics become more polarizing, it’s harder for brands to ignore. One report found that nearly 2/3 of consumers around the globe will buy or boycott a brand solely because of its position on a social or political issue. More and more evidence suggests that consumers want brands to take a stand on issues that are important to them. There are many ways to tackle political subjects without getting political. The key is to identify a pain point and laser focus on solutions. Strongly align your brand as the solution provider. Demonstrate that you’re thinking about the problem from all different angles and perspectives, without bias. Done right, the returns on tackling a political issue in a marketing campaign …

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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Spain creates a universal minimum income targeted at 2.3 million people

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As the pandemic continues to destroy the economy, the government guarantees no one will earn less than about $500 a month. With the coronavirus pandemic exacerbating the most vulnerable people’s financial struggles, the Spanish government has decided to implement what it’s calling a national minimum income, ensuring that people in the nation’s 850,000 lowest-income households receive at least roughly $500 a month in income. The plan aims to reach 2.3 million people and is expected to cost the government about €3 billion a year. Read Full Story

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How the Trevor Project is using AI to prevent LGBTQ suicides

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Over the past three years, the nation’s largest suicide prevention organization for LGBTQ youth has undergone a major tech overhaul, most recently using machine learning to assess high-risk outreach. In 2017, when John Callery joined the Trevor Project, an LGBTQ suicide prevention organization, as its director of technology, he had a galvanizing, if not daunting, mandate from the newly appointed CEO, Amit Paley: “Rethink everything.” Read Full Story

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The Democrats pulled off a brilliant psychological maneuver at the convention

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The Democratic National Convention this year was strange, but also scientifically effective. The year was 2004, when the young senator Barack Obama took the national stage for the first time at the Democratic National Convention to an eager crowd. What followed next were the most electric 17 minutes of political speaking the country had ever seen, culminating in a frenzied standing ovation. Read Full Story

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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How COVID-19 has dramatically changed business at Volvo, and what they’re doing about it

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30-second summary: ClickZ hosted a webinar, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 million in retail sales. As a result of nationwide shutdowns combined with an oil price war, automotive industry sales were down 41% in March 2020 compared with the previous year. To help mitigate the impact on its business, Volvo took inventory of their U.S. dealerships and assessed who could remain open for sales and service. They then assessed what dealers could do business online and brainstormed ways they could safely deliver cars or allow consumers in lockdown to have their cars serviced. Hettesheimer noted that the most significant drop in sales would likely be April at 60-80% below …

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The RNC—like Trump himself—is too scattershot (and delusional) to hit its target

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As we head into day two of the Republican National Convention, expect more of a smooth production, yet steeped in conflicting messages and its own reality. Like Mickey Mantle calling his shot, the GOP announced last week that it had no platform to present at 2020’s Republican National Convention beyond flogging whatever President Trump’s second-term agenda would be. Read Full Story

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Fear inside Amazon warehouses as workers face sick colleagues and mandatory overtime

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“Every time you walk through the door, you’re taking a risk,” says one Amazon warehouse worker whose colleague recently tested positive for COVID-19. “I mean, what’s more important, getting people’s things to them or your health?” Last week, Amazon announced that it would hire 100,000 new workers to handle the surge of orders fueled by the COVID-19 pandemic. Amazon founder and CEO Jeff Bezos framed the company’s role in the crisis as an essential public resource. “We’re providing a vital service to people everywhere, especially to those, like the elderly, who are most vulnerable,” he wrote in a post on the company blog. “People are depending on us.” To sweeten the deal, the company said it would raise its minimum wage from $15 to $17. “We hope people who’ve been laid off will come work with us until they’re able to go back to the jobs they had,” Bezos wrote …

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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