An open letter to Black professionals: You were never the impostor

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As recruiters reach out to us, companies begin internal promotions, and newly formed DEI roles flood our inboxes, this is a moment to think strategically. Ten years ago, in my very first management role at a large consumer packaged goods company, an employee who reported to me (and who had also applied for the same role) asked me, in front of my entire team, “How does it feel to know you were a diversity hire?” Read Full Story

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How to support a coworker experiencing bias and prejudice

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In this excerpt from Kim Scott’s new book, she describes how bystanders not only help the targets of injustice feel less alone, but also provide clear feedback to the person causing harm. A big part of why I wrote this book is to recognize and express gratitude for the essential role of people who stand up for their coworkers. For every bad experience I’ve had as a woman in the workplace, I’ve had multiple good experiences with people who were there to help me navigate these moments and support me afterward. I am so grateful to these friends, colleagues, employees, bosses, and even strangers. They are upstanders, and they far outnumber the people who cause harm. Upstanders fuel my optimism that we can solve the problem of workplace injustice. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Why it’s time to invest in building an inclusive culture, not more diversity programs

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Charlie Javice, the founder of fintech startup Frank, says the choice to delay or simply not think about hiring inclusively from the very beginning is a costly mistake. When I founded Frank out of college, even my mom thought I was just “unemployed.” The only stories my mom had heard of about startup founders were of male founders who dropped out of college to start a company out of their garage. That wasn’t me. Read Full Story

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For the next generation of young women, your influence starts with your voice

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To prepare girls or success, we must teach them skills on how to effectively advocate for themselves, productively influence others, and compromise with integrity. If you’re like many of my female friends and me, you might also remember when you first realized that you were being paid less than a male colleague at work, were taking less time off than your male coworkers, or were being overlooked for a promotion or a coveted assignment because you hadn’t asked to be considered. Or you recall the time you didn’t ask for more help on the home front, only to be stuck juggling a last-minute request at the office that delayed your departure along with the children’s complicated after-school schedule, the dog sitter who quit, and an overdue birthday present for your nephew. Read Full Story

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The best advice for aspiring leaders? Ask for what you want

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Hoping to get to management or the C-Suite one day? This software exec who’s worked for Microsoft and Adobe shares her journey and four top tips. Early this year, I accepted the role of chief marketing officer at the content platform software maker Contentful. The company was on a fast growth trajectory fueled by a strong economy. But by the time I started, we were in the midst of a global pandemic and worrisome economic forecast. Read Full Story

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I’ve asked to work remotely for years. It’s painful to watch companies finally comply

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As a black queer woman with cerebral palsy who has written professionally for years, it’s hard to see publications suddenly making accommodations they told me were impossible. “I have questions,” was my first thought when I learned at the beginning of March that so many publications were switching to remote work due to COVID-19. I’m not saying this was the wrong thing to do. Far from it. Ensuring that writers and editors can work remotely is imperative to helping everyone stop the spread of the virus. Social distancing is keeping people like myself, who are the most vulnerable, much safer. Read Full Story

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What I Found After Experimenting with Google Discover for Two Months

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Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a better understanding of this analysis and point out its gaping limitations. For five days a week, and over the course of two months, I executed all sorts of user …

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Editor’s pick: This automated pet feeder saved my relationship with my cat—and my sleep schedule

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The Litter Robot Feeder-Bot connects to my iPhone, and lets me feed my cat at the click of a button If you ask me about my cat, I will bring her up in every future conversation we’ll ever have. Speaking of, I’m so glad you asked. Pepper is a 7-year-old tabby who (like the rest of us) has developed an insatiable snacking habit during past year. Read Full Story

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Ecommerce Consulting

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In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. Not sure how to achieve these results on your own? An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business The pandemic hasn’t been good for everyone. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Small, local businesses that neglected ecommerce suffered the most. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize. Brooks Brothers, GNC, …

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