An introvert’s guide to surviving pandemic isolation and enjoying alone time

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As an introvert, the longer period of solitude this winter can be a gift if you use your time wisely. Back in the early months of 2020, extroverts got the short end of the stick. Within days of activities being halted, many were gasping for air and wondering how they were going to make it without regular contact with the people and groups that give them their zest and vitality. Read Full Story

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Ikea product shots have been fake for years. Now it’s taking CGI even further

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A famous CGI influencer is taking Ikea by storm. In 2014, the world was shocked to learn that the carefully coiffed scenes inside Ikea catalogs were actually not real photographs of real objects. At the time, approximately 75% of the photos were built with detailed, digital 3D models. They were fake—a way for Ikea’s global business to create marketing materials quickly and efficiently. Read Full Story

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In times of uncertainty, our most creative thoughts can happen through play

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As children, we turned to play time to use our imaginations, learn, and stumble upon creative moments. We owe it to ourselves as adults to embrace these same behaviors. For many, mundane workplace practices that were once taken for granted: Commutes, watercooler chitchat, coffee breaks, small talk with the boss. Now, these formerly commonplace activities stir up feelings of nostalgia and a longing for the way things were. Read Full Story

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These Were the Leading Categories for Ad Spend in Q1 2020

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For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are arguments to be made that now is not the time to cut advertising). Nonetheless,… Read More » The post These Were the Leading Categories for Ad Spend in Q1 2020 appeared first on Marketing Charts .

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Facebook yanks Trump and Pence ads that included a triangle symbol used by Nazi Germany

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The president’s ads included the red, inverted triangle used by Nazi Germany. Facebook deactivated a series of ads and organic posts from President Donald Trump and Vice President Mike Pence today because they included a symbol used by the Nazis. The ads and posts were removed when The Washington Post contacted Facebook, after they were seen by Facebook users as many as 1.45 million times. Read Full Story

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Content Marketers Emphasize Innovation

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Prior to the start of 2020 (and before COVID-19), marketers were optimistic about the future of content marketing. Confirming this is a recently released study [download page] by the ANA and the Content Council, based on a 2019 survey of more than 120 senior-level marketers. At that time, some 7 in 10 respondents were cautiously… Read More » The post Content Marketers Emphasize Innovation appeared first on Marketing Charts .

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