More leaders need to talk about their mental health challenges. Here’s how to start

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The COO of Boomi shares his personal story and says it’s time we stepped up and showed how seeking help doesn’t mean we’re weak—it just means we aren’t alone. If I’ve spoken to you in person, the first thing you might notice about me is I walk with a limp. It was as a result of an injury that I sustained between my junior and senior year in high school—over 30 years ago. Physically, it took me three months to recover and walk again. Read Full Story

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3 ways being a millennial prepared me to be a working parent during the pandemic

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“Many tactics I used as a hustling post-Recession millennial in my twenties and early thirties have become major assets in my ability to be a working-stay-at-home parent during a pandemic.” My first job out of college was as a junior copywriter. We sat in an open bullpen and everyone’s computer screens were visible. Understandably, others grumbled about how much time I spent giggling over the GChat conversations I juggled between projects. But when I was confronted about this behavior, my manager defended me. “She gets all her work done and it’s good,” she said with a shrug. Read Full Story

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According to the Experts: 5 Technical SEO Trends to Watch in 2021

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Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. The overwhelming answer? Keep doing what you’re doing. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Pete Meyers. “All the fancy footwork in the world won’t get you anywhere if there’s no floor beneath you.” But what should that floor be constructed of? Read on to find out! 1. Focus on …

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When (and When Not) to Outsource Link Building

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Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

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