Primark Back In The Game After The Shock Of Covid

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“Primark has been lost in the retail jungle during the pandemic, left stranded by repeated Covid closures. Without an online crutch to lean on, it’s been a harsh environment during lockdowns with a £1.1 billion hit to revenues. Even when stores were open, social distancing meant like-for-like sales were 15% lower. Q1 2021 hedge fund […]

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

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30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Top four departments involved in executing a revenue attribution strategy are – Marketing, Sales, Board of Directors, and Customer Service. According to Statista, the digital advertising market is expected to reach US $398 billion in revenues for …

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These are Amazon’s best-selling items during 2020’s holiday season so far

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Books by Barack Obama, toys by Lite-Brite, and DNA kits by 23andMe have been among the top sellers of the first holiday online shopping season in the midst of a pandemic. All year retailers and industry pundits have theorized about how holiday sales will be impacted due to the ever-increasing spread of the pandemic. And thanks to Amazon, now we have some ideas. The company has revealed that it has had a gangbusters holiday shopping season so far. Matter of fact, Amazon says its customers have made “the 2020 holiday season our biggest yet.” Read Full Story

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How to leverage AR in your digital marketing strategy

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30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Augmented reality (AR) is no more a concept limited to sci-fi movies. If you are familiar with the digital retail digital marketing of 2020 , you must have known that it has made its way to marketing long before. Marketing experts are showing interested in adopting this amazing technology in their digital marketing strategy. They have some compelling reasons for this. Do you know, 72% of online shoppers buy products they had not planned because of AR? Or that 61% of them prefer retailers that use AR? In 2020, 32% of users had already …

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

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30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. Most excitement can be seen in households that fall between the income range of $40K to $100K. Where businesses can capture consumer attention during the holiday season 2020. Key elements to consider for your holiday ads and messaging. Top holiday gift choices and the sharp shifts in cross-border shopping for gadgets. “Winter is coming” and so is the rise in TV, internet, and online shopping trends. Dive in to discover these insights. Acing holiday shopping sales is no piece of cake. This week we help you dissect all the elements across holiday shopping, consumer intentions, marketing, advertising, sales, with a frosting of the feelings you can tap into for bigger slices of revenue. Holiday shopping to …

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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Lilac! Orange sherbet! Mint green! Why Apple is embracing delicious new colors

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The iMac made its name in color. Now it’s back at just the right time. It’s easy to forget that before Jony Ive remade Apple’s aesthetic in cool aluminum during the mid-aughts, the company’s design comeback actually started in 1998, with the plastic iMac G3, which featured a friendly handle on top. At first, it was released in “Bondi Blue.” Then sales rose by 24% when the company offered the iMac in more colors. Now, for the first time in roughly 20 years, Apple is bringing color back to its iMacs. Read Full Story

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Key Insights: 2021 Strategic pearls on email and content marketing

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30-second summary: Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family and friends. Mastercard predicted that 77% of Americans will choose to shop local while 75% of consumers intend to prefer shopping from businesses that share their personal values. Email and content marketing have stood as pillars for brands through 2020, these will be a make or break factor for businesses to succeed in 2021. Email marketing has an average ROI that is 4X higher than any other channel with APAC getting the highest open rates and EMEA winning the highest CTR. The top seven industries in terms of open rates and CTR revealed. Top priorities businesses must-have for email marketing …

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