America’s lack of paid sick leave laws could make the coronavirus’s spread worse

{ object.primary_image.title }}

What would you do if you had to choose between self-quarantining or putting food on the table for your children? That’s the question many Americans may have to answer soon. What would you do if you had to choose between self-quarantining or putting food on the table for your children? That’s the question many Americans could find themselves asking in the weeks and months ahead if the coronavirus continues its spread. Read Full Story

Read Full Article on Fast Company

Creative Diversification — More Hooks and Less Risk for Link Building

{ object.primary_image.title }}

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your "journalist pool" and gives you a ton more people to outreach to with a potential interest in your piece. What is creative diversification? Creative diversification is how you …

More

Competitive Advantage in a Commoditized Industry

{ object.primary_image.title }}

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

More

Schools are closed, but they’re scrambling to find ways to get food to students in need anyway

{ object.primary_image.title }}

30 million American children rely on schools for lunch. With schools closed, many are still offering food. Millions of students are now out of school because of the coronavirus crisis—and may be home for the rest of the school year. For many students, that also means that it could be harder to eat: 30 million American children rely on free or reduced-price lunches, and some also eat free breakfast and dinner at school. It’s one reason that some cities resisted closing schools earlier. As of March 18, 39 states have closed schools. Read Full Story

More

Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

{ object.primary_image.title }}

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

More

The MozCon Virtual 2020 Initial Agenda

{ object.primary_image.title }}

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

More

Matter. How SEOs Can Help... Now - Whiteboard Friday

{ object.primary_image.title }}

Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina. Unfortunately, it's with a somber attitude as many of you are at home right now realizing what's …

More

How Your Local Business Can Be a Helper

{ object.primary_image.title }}

Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

More

How to Find Your Target Audience

{ object.primary_image.title }}

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

More

Are you more likely to get coronavirus in a dense city? It depends on what you mean by ‘dense’

{ object.primary_image.title }}

The debate over whether coronavirus spreads faster in dense cities misses a key point. The coronavirus pandemic has left many people questioning the relationship between urban density and healthy cities. After all, physical distancing has been the most common measure to contain the spread of the virus. But this doesn’t mean higher-density cities are necessarily more vulnerable and lower-density cities more resilient to the pandemic. Read Full Story

More

How to Bring Your Best Self to the Online Conference Season

{ object.primary_image.title }}

Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices that will help you get ready to take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=1454, ajax_url='/api/hit/ajax/', hits='4')