8 Ways to Use the LinkedIn Mobile App for Business

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Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or view content on LinkedIn, […] The post 8 Ways to Use the LinkedIn Mobile App for Business appeared first on Social Media Examiner | Social Media Marketing .

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Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival

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The Walmart Plus launch campaign isn’t about what it does, but what it allows you to do. Last week, Walmart announced that it was launching a new subscription service called Walmart Plus that would give members such benefits as free same-day delivery, mobile scan-and-go (allowing you to scan items on your phone and check out through the app), and 5¢ savings per gallon of gas purchased at Walmart and Sam’s Club filling stations. Read Full Story

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How to Use Amazon Posts to Promote Your Products

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If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Essentially, this is Amazon’s version of Instagram . Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. Your content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is presenting brands and businesses with an opportunity to market …

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How to Use Amazon Audio Ads

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With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. Let me walk you through how it works. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product . You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses. The ads themselves play between songs. You can’t choose your slot preference, but …

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How to Use Amazon Attribution For Ad Campaigns

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Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and …

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