Amazon knows you have too many boxes, so it wants you to make cat condos and robot costumes

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The suggestion comes as part of Amazon’s push for sustainable packaging. Ever since you became a hermit who doesn’t leave the house, you’ve probably been hoarding a stash of cardboard boxes, ones that transported the household items you ordered from Amazon instead of risking a trip to the neighborhood CVS. It’s time now to complete the trifecta by using the boxes to build a sprawling, multistory cat condo. Read Full Story

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Your Amazon boxes could be turned into biofuel

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A new microorganism munches on cardboard to create a source of energy. If your home looks anything like mine, Jeff Bezos should be paying rent. Cardboard Amazon boxes have taken over. Tiny boxes. Unusable boxes. Boxes that are painstakingly designed to be efficient and recyclable , sure, but boxes that end up in the trash anyway. The problem isn’t that you or I don’t recycle them. The problem is that recycling centers, with so much excess cardboard, just toss the material into a dump . Read Full Story

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How to Use Paid Ads to Market to Pet Owners Effectively

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American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent . From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its …

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These 13 pet gifts will delight the dog and cat lovers in your life—or your own furry friend.

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If they’ve ever called their dog or cat their “fur baby,” they’re sure to love these dog and cat toys, beds, and accessories Don’t let your four-legged friend go without a gift this holiday season. After all, your pet is your newest officemate and quarantine bubble buddy, in addition to being your most loyal companion. We collected our favorite toys, treats, and gadgets for your cat or dog, or the pet-lover in your life—from clever tools to distract them from joining your next Zoom to paw-friendly furnishings that won’t make you cringe. Buy them for your own furry friend, or gift to the dog or cat-lover in your life—we all have one. Read Full Story

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Editor’s pick: This automated pet feeder saved my relationship with my cat—and my sleep schedule

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The Litter Robot Feeder-Bot connects to my iPhone, and lets me feed my cat at the click of a button If you ask me about my cat, I will bring her up in every future conversation we’ll ever have. Speaking of, I’m so glad you asked. Pepper is a 7-year-old tabby who (like the rest of us) has developed an insatiable snacking habit during past year. Read Full Story

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How to Launch a Subscription Box For Your Company

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HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. But that’s not the only reason it could be worth giving subscription boxes a try. Recurring Business Revenue Subscription boxes mean you’re likely to build a consistent consumer base. According to Paysafe , 69 percent of Americans have multiple subscriptions, and 36 percent of those consumers believe they’ll invest in …

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The Key to Successful Amazon Ads

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In one 36-hour period, Amazon sold 100 million products . Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads The average user spends less than 10 minutes on Amazon. If your product is buried low in search results, no one will see it. People simply don’t have the time to read every product description or check out …

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